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Since 1985, STR has been the recognized leader in hotel performance data and provides clients—including hotel operators, developers, financiers, analysts and suppliers—access to hotel research with regular and custom reports covering the global industry. STR provides a single source of global hotel data covering daily and monthly performance, forecasts, annual profitability, pipeline and census information.

STR’s STAR Program is the industry standard in hotel benchmarking—offering daily, weekly and monthly comparisons of your property’s performance versus your customized competitive set.

The STR family of companies includes STR Global, RRC, STR Analytics and HotelNewsNow.com.