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Scott Allison

Vice President, Canadian Operations | Marriott Hotels & Resorts of Canada

Scott Allison is Vice President, Canadian Operations for Marriott Hotels & Resorts of Canada. In this role Scott is responsible for marketing the Marriott portfolio of brands in the Canadian market and leading Marriott’s national sales team. Key initiatives include e-commerce strategies, strategic partnership development and consumer advertising.

Scott has an extensive background in hospitality, airline and tourism marketing and consulting in Canada and the United States. His work has included the development of strategic partner marketing programs, customer relationship management programs as well as new product development, brand development and strategic planning.

Based in Toronto, Scott serves on the board of directors of the Canadian Tourism Commission. He is chair of the Board of Directors for the Hotel Association of Canada and sits on the advisory board for Seneca College’s Business Administration program. Scott previously sat on the advisory board for the Canadian Tourism Research Institute, the CTC’s brand development committee and has chaired the CTC’s MC&IT working committee.

Scott is also a frequent guest speaker on industry and marketing issues including “Brand 360”, “Innovation” and “Experience Marketing”.

Scott Allison

Vice President, Canadian Operations

Marriott Hotels & Resorts Canada