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Cree Lawson

Founder & CEO | Arrivalist

Cree Lawson is founder & CEO of Arrivalist--the first company to measure in real time how online destination marketing impacts visitation. Arrivalist's patent pending technology platform uses information from mobile devices and big data technology to measure which of the billions of impressions served a day influence people to move from one place to another. Prior to Arrivalist, Lawson started Travel Ad Network (TAN)--one of the leading Vertical Ad Networks--with less than $500,000 in investment and turned it into the largest travel information audience in the world. Before Travel Ad Network, Lawson served in a variety of Management, Sales, Business Development and Marketing roles at Random House, the Associated Press, Gannett, Time Warner Trade Publisher and two Internet start-ups. He's also a nationally-recognized investigative reporter and an academic All-American athlete. His publishing career began in 1994 when, as editor of the college newspaper, he made the Belmont Vision one of the first 5 college papers published online. Lawson lives with his wife and son in NYC where he helps the city close the loop on their transportation system by always going through the turnstiles when leaving the subway.