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Wayne St. John

President | Publicitas Canada

Wayne St. John is a recognized innovator with broad-based expertise in private sector and public sector management, marketing, sales and operations. His career spans over 30 years in the tourism industry, the majority of which he spent with Tourism Canada including postings in both the US and Japan. His global network of contacts and business relationships provides Canadian clients with information, insights and access. This network of strategic partnerships with media conglomerates and travel trade influencers in Asia, Europe and throughout the United States is unique to the tourism industry in Canada.

Wayne is President/CEO of Publicitas Canada, Canada’s largest media representation firm specializing in travel marketing and media sales. He is a past Chair of the Tourism Industry Association of Canada, a member of the Board of Directors of the Metro Toronto Convention Center, an advisor to the Canadian Tourism Commission, and a well-known figure amongst senior decision makers in the travel industry. Wayne has also served as a Director of the Ontario Hostelry Institute and the Toronto Fashion Industry Board.

Wayne is a graduate of Sir Sanford Fleming College with a diploma in Tourism & Hospitality Management and a graduate of the Executive Management Program, Richard Ivey School of Business, Western University and an alumnus of IMD in Lausanne, Switzerland.