| 7:00
am |
HAC
Conference Registration and Badge Pick-up
 |
| 7:00 am - 8:30
am |
Continental
Breakfast
|
| 8:30
am - 8:45 am |
Opening Remarks
and Introduction
|
| 8:45
am - 10:00 am |
Plenary Session: Planes,
Trains and Automobiles: What can the hotel
industry learn about marketing, from other
sectors of the hospitality industry?
As
the international and domestic travel industry
constantly evolves, innovation and creativity
- not to mention resourcing - are crucial
elements to effective marketing. This session
will explore what hotel operators might learn
from other key sectors within the industry
including airlines, passenger rail and automobile
rentals. We've assembled a panel of marketing
experts with a range of views and perspectives.
|
| 10:00
am - 10:30 am |
Refreshment Break
|
| 11:45
am - 12:45 pm |
Morning Breakout Sessions
1
| A: |
Getting
the most from Design...Renovating and
Repositioning
|
Just what
is the payback on that planned $1 million
renovation? Is the development of a spa
really going to boost room rates and
capture that weekend and local business?
Can we get another year from our current
case goods? What are the latest design
trends? This panel explores a variety
of design related questions with an underlying
focus of understanding and achieving
a return on investment.
|
| B: |
The Challenge of Recruiting
and Retaining Staff in a Tough
Labour Market
|
The scarcest
resource in today's operating environment
is one the industry often takes for granted...
until it's too late. Alberta's super heated
economy has put a fine point on this issue.
How are Canadian hoteliers finding, motivating
and above all, keeping junior- and intermediate-level
staff? How does the corporate HR department
support on-site management? What are the
unique or "outside-the-box" solutions
to addressing this challenge?
|
|
| 12:45
am - 2:00 pm |
Buffet Networking Lunch
|
| 2:00
pm - 3:00 pm |
Afternoon Breakout Sessions
| A: |
Yield
Management: Squeezing out that last Dollar
|
Gone are the
days of guessing room availability and
arbitrarily adjusting rates. Or are they?
Today's revenue and yield management programs
offer sophisticated tools at the property
and corporate levels, but how are they
being used? What is the role of the on-site
revenue manager? How can these tools be
used to their ultimate effectiveness? This
panel explores the range of options available
and the methodologies used to maximize
room revenue.
| B: |
Adapt
or Perish
|
Even
in the best of times our
industry, a particular
market area or property
can face significant challenges.
For example, we have seen
comprehensive changes from
vapourizing and newly created
market segments, SARS,
the beginning of the war
in Iraq and forest fires
in the Rocky Mountain resort
areas. Adapting and effectively
reacting to such situations
and opportunities is key
to a hotel's success. In
this panel, industry leaders
discuss effective management
skills and will provide
case studies from their
experiences.
|
|
|
| 3:00
pm - 3:30 pm |
Refreshment Break
|
| 3:30
pm - 4:30 pm |
Afternoon Plenary Session:
HAC/Fleishman-Hillard Canada 2007 Travel
Intentions Survey
Join
Tony Pollard and Gail Haarsma as we present
the results of the 2007 Survey of Canadian Business
and Leisure Travel. This session, back by popular
demand, will provide valuable insights into business
volumes for 2007.
|
| 4:30
pm - 4:45 pm |
Closing Remarks
|
| 6:00
pm - 7:00 pm |
Pre-Dinner
Reception
|
| 7:00
pm - 9:30 pm |
Awards
Dinner
Join us as we celebrate the winners of the
Humanitarian Award, Human Resources Award,
and Energy & Environment
Awards. Enjoy the evening's banquet and presentation
of our guest speaker: Rex Murphy - a noted Canadian
commentator for the CBC and Globe & Mail. |
