Program Schedule                                                              

MONDAY OCTOBER 19, 2015
Hyatt Regency Vancouver | 655 Burrard St, Vancouver, BC V6C 2R7

4:30 pm - 7:30 pm

REGISTRATION OPENS 
(Seymour/Grouse/Stanley, 34th Floor)

5:30 pm - 7:30 pm

 

OPENING RECEPTION 
(Seymour/Grouse/Stanley, 34th Floor)

Conference hosts CBRE Hotels and HLT Advisory Inc. welcome all registered delegates to this deluxe function to reunite with old acquaintances and strike new relationships. 

TUESDAY OCTOBER 20, 2015
Hyatt Regency Vancouver | 655 Burrard St, Vancouver, BC V6C 2R7
7:00 am - 5:00 pm REGISTRATION OPENS 
(Regency Ballroom Foyer, 3rd floor)

7:00 am - 8:00 am

CONTINENTAL BREAKFAST 
(Regency Ballroom Foyer, 3rd floor)

Sponsored by:

8:30 am - 8:45 am

 

OPENING REMARKS
(Regency Ballroom, 3rd floor)

Speaker:
Carrie Russell | HVS

 

MORNING PLENARY SESSION

8:45 am - 9:30 am

 

PLENARY: STAYING TUNED UP
(Regency Ballroom, 3rd floor)

Review the operating performance and transaction highlights of the Western Canadian hotel and resort markets. This session is focused on the hottest/coldest markets, the latest buyers and development highlights. Which trends are unusual? Which are sustainable?

Carrie Russell (HVS)  Cindy Schoenauer (CBRE Hotels)

All registered delegates will have access to their slide deck post-event


Sponsored by:

 

9:30 am- 10:00 am

PLENARY: ECONOMIC OUTLOOK FOR ALBERTA
(Regency Ballroom, 3rd floor)

We are taking a close look at the Alberta economy, specifically, the impact of the "high cost of low oil" on hotel operations, development and tourism moving forward. What is the outlook for Alberta?  What threats or opportunities does it present for investors and operators?  How can we see through fog of hype that too often builds up around large economic changes?  

Our speaker, Ian Glassford is the CFO for Servus Credit Union, a $14.5 billion financial institution headquartered in Edmonton.  Servus operates branches across the province and has $2.5 billion in loans in the area of accommodation and food services in addition to $6 billion in real estate related loans.  He holds a B.Comm., MBA and earned his CPA designation in 2007. Ian has served on the Board of the investment dealer Credential Financial Limited, as lecturer at the school of business at the  University of Alberta, as well as on the Financial Management Curriculum Committee of the Credit Union Institute of Canada. He is currently serving on the Board of Directors of Credit Union Central of Alberta.

10:00 am - 10:45 am

NETWORKING COFFEE BREAK WITH SPONSORS
(Regency Ballroom Foyer, 3rd floor)

Sponsored by:

 
MORNING BREAKOUT SESSIONS: YOUR CHOICE A1 or A2

10:45 am - 12:00 pm 

 

A1: TERTIARY MARKETS/ RESORT MARKETS: 
(Regency A, 3rd floor)

Where are the acquisition and development opportunities?

An open discussion of where to invest.  Are there really development deals that make sense in Alberta today? Or do you wait until lender unease kicks in.

Carrie Russell and Cindy Schoenauer dive deep in this breakout session with real examples of success in this highly competitive market.
 

10:45 am - 12:00 pm 

 

A2: DEMYSTIFYING DISTRIBUTION
(Regency B, 3rd floor)

Still challenged by the prominence of bookings through third party intermediaries and the resulting commodization as well as by price sensitivity on behalf of corporate and leisure travelers, the hospitality industry is actively seeking methods and techniques to understand distribution costs and its impact on hotel profit. In the meantime, many new third party models are emerging from corporate rate shoppers like TripBam to hybrid social/search legacy sites like TripAdvisor and Google Hotel Finder, to large players in the sharing economy like AirBnB. 

Co-authors Cindy Estis Green and Mark Lomanno of Kalibri Labs tackle these issues as they update their original Distribution Channel Analysis: A Guide for Hotels, the industry's most comprehensive study on the subject (revision due out in Q1’16),  The guide will provide a useful springboard for the industry to learn how to operate profitably by helping hotel owners and management identify and manage toward each hotel's optimal channel mix in this dynamic and challenging digital marketplace. Sponsored by AH&LA Foundation along with the HSMAI Foundation, AAHOA, HAMA and the IHG Owner's association, the study had widespread industry support.

Speaker:
Cindy Estis Green | Kalibri Labs, LLC

 

12:00 pm - 1:15 pm NETWORKING BUSINESS LUNCH
(Regency Ballroom Foyer, 3rd floor)
 
AFTERNOON PLENARY SESSION 

1:15 pm - 2:15 pm

 

 

PLENARY: INTERNATIONAL ARRIVALS.  SPEAKING WITH AUTHORITY
(Regency Ballroom, 3rd floor)

Canada’s demand for international tourism.

We built it and now they are coming. Hear about rising global travel to Canada, ongoing tourism marketing and advocacy plans and how we are positioned globally within the travel markets. Understand what TIAC, Destination Canada and the Airport Authorities are doing to promote us and how their work is paying off.  Understand the impact of new international flights, how we are marketing more effectively into the US and the objectives of our major advocates.  Hear from the stakeholders that have our backs on behalf of the industry.

Moderator:
Charlotte Bell | TIAC

Speakers:
Andrew Lind | Muskoka Language International (MLI)
Mike McNaney | WestJet 
Anne Murray | Vancouver Airport Authority
Gilles Verret | Destination Canada 

2:15 pm - 2:30 pm INTERMISSION
AFTERNOON BREAKOUT SESSIONS: YOUR CHOICE B1, B2 or B3

2:30 pm - 3:30 pm

 

B1: FINANCE ROUNDTABLE
(Regency A, 3rd floor)

The capital stack keeps being shuffled. Understand the latest equity and lending sources and structures that are focused on Canada that provide flexibility and options for new developments and acquisitions in a boardroom-style format. 

Moderator:
Marc-Aurele Mailloux-Gagnon | CBRE Hotels

Speakers:
Fai Murray | Canadian Western Bank
Paul Scholz | Institutional Mortgage Capital
Derek Strong | Roynat Capital
Chakib Taous | BDC Business Development Bank of Canada

2:30 pm - 3:30 pm

 

B2: WHAT MAKES A HOTEL/RESORT PROFITABLE?  10 OPERATIONAL TECHNIQUES FOR SUCCESS 
 (Regency Ballroom, 3rd floor)

Yield Management, Sales Management, Budget and Business Plan Preparation all affect the operating success for a hotel. These items directly relate to the day-to-day decisions managers make, as well as, measure managerial flexibility and competency.
Using multiple “practical examples” from across Canada, this panel of industry experts provide helpful advice, strategic counselling and suggestions to help improve hotel operations.

Moderator:
David Larone | PKF Consulting, a CBRE Company

Speakers:
Philippe Gadbois | Atlific Hotels
Nicholas Lakas | InnVest REIT
Joann Pfeifer | Vancouver Marriott Pinnacle Downtown
Amanda Robinson | Copper Point Resort

2:30 pm - 3:30 pm

B3: TAKE BACK YOUR GUESTS
(Regency B, 3rd floor)

Online Travel Agencies (OTAs) took almost $400 million dollars out of Canada in 2014, either through lost revenue or commissions paid. 
Find out how Canada’s hoteliers and Destination Marketers are working together to increase direct bookings, enhance the guest experience and drive economic prosperity.

Our speaker, Bruce Okabe, has an extensive background in corporate strategy, marketing and executive leadership in both large private sector and public sector organizations. At TELUS Corporation he held executive leadership positions in marketing, business strategy, web and channel management, leaving in 2006 to become Deputy Minister of Tourism, Sport and the Arts in the Government of BC.  In 2009, Bruce was appointed CEO of Travel Alberta and currently is a Board member of the Tourism Industry Association of BC and past Board Member of the Canadian Tourism Commission, Tourism BC, Heritage Park Society, Travel Alberta and the Calgary Chamber of Commerce and sat on the Advisory Councils of the Calgary and Edmonton International Airports. In 2014, Bruce was named as one of Alberta's Top 50 Most Influential People by Alberta Venture Magazine. In November 2014, Bruce left Travel Alberta to start Okabe & Associates, a firm specializing in corporate strategy, new business start-up and organization restructure and renewal. Bruce has played an integral role in the creation of Check In Canada, leading the development of its national strategy and is currently assisting in its rollout across Canada

 

3:30 pm - 4:00 pm

NETWORKING COFFEE BREAK WITH SPONSORS
(Regency Ballroom Foyer, 3rd floor)

Sponsored by:

 
AFTERNOON PLENARY SESSION 

4:00 pm – 5:00 pm

KEYNOTE:  RICHARD WORZEL
(Regency Ballroom, 3rd floor)

Futurist.
Best Selling Author. 
Chartered Financial Analyst.

CHECKING IN ON FUTURE PROFITS:
THE POTENTIAL & CHALLENGES FOR THE HOTEL & RESORT BUSINESS IN WESTERN CANADA

 

The future for the hospitality trade in general in western Canada is bright for many reasons – and because of that, the level of competition will rise as players expand to soak up the cream. Futurist Richard Worzel is a business visionary, as well as a best-selling author and Chartered Financial Analyst with experience in all aspects of investing. In this overview of Tomorrow’s Promise for Resort and Urban Lodging, he covers the possibilities and challenges of the industry over the medium-term future, including:

• The imminent retirement of the Baby Boom generation, and their desire to work through their Bucket Lists. How to appeal to this desire, what Boomers are likely to look for, and what are the massive, but overlooked, demographic groups that will be critical to future success.

• The exploding growth of Asian tourism, especially, but not exclusively from China. What could set you apart, and how could you exploit this trend?

• How technology is going to continue to disrupt – and how and where tomorrow’s disruptive technologies will affect hotels and resorts.

• The future of the cost side of the ledger, from land and construction costs to staffing. Where are the problems, and how can you turn them into opportunities?

• The future of investment markets – what’s ahead for interest rates, financial markets, and what could upset or accelerate market advances?

• What are some of the Wild Cards that could produce wrenching change for the industry?

Richard will end with a set of futurist tools that can improve the insight and value of your strategic planning for your next investments.

5:00 pm - 5:15 pm

CLOSING REMARKS
(Regency Ballroom, 3rd floor)

Speaker:
Monique Rosszell | HVS

 

 

HILTON DEVELOPMENT FORUM: MONDAY OCTOBER 19, 2015 | 12:00pm - 3:30pm
Hyatt Regency Vancouver | 655 Burrard St, Vancouver, BC V6C 2R7

                 __________________


HILTON DEVELOPMENT FORUM:
If you are interested in joining Hilton Worldwide for a Development Forum, highlighting the Canopy by Hilton and Curio – A Collection by Hilton, in Vancouver, BC on October 19th, 2015, prior to the Western Canadian Hotel & Resort Investment Conference; from 12:00pm until 3:30pm, please contact Jeff Cury – jeff.cury@hilton.com or Eileen Silver – Eileen.silver@hilton.com