Paolo Boni is the President & CEO of VFM Interactive. Based in Toronto, VFM helps hotel and travel companies enhance their online marketing through rich visual content. VFM’s operates a platform that allows hotels to distribute their rich media to the largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes major online travel agencies and search portals such as Travelocity, Orbitz, Expedia, TripAdvisor, Yahoo!, and Google, as well as the GDSs and Pegasus. VFM’s media distribution platform is utilized by more than 30,000 hotels and resorts worldwide. As the Company’s CEO, Paolo is responsible for setting VFM’s vision and strategic direction, as well as evangelizing its unique value proposition to the world. Paolo is a frequent public speaker and panelist at major travel conferences on subjects relating to online travel marketing and rich media in travel.