Theresa Syer

Theresa Syer's impressive career spans more than two decades and includes all aspects of hotel senior management. An unapologetic optimist, she inspires and empowers hospitality partners to make a personal guest experience in an effort to differentiate themselves from the competition.

A successful entrepreneur, Theresa is President of the Syer Hospitality Group Inc. She is a visionary who has consulted to varied sized organizations in the hospitality industry. She has an extraordinary cross-functional management background with a documented record of increasing sales, market penetration, and delivering superlative customer service. She's a catalyst for positive change and provides leadership based on infusing organizations with customer-centric policies with service as the top priority.

Recognized as the ‘Master of the Guest Experience’, she and her team at the Syer Hospitality Group Inc. work with the industry’s most respected brands of hotels and resorts to perform Quality Assurance Evaluations and Customized Training Solutions. She works with clients to ensure they are creating a memorable guest experience for their guests that will have them coming back for more.

Some of Theresa’s clients include; Four Season’s, Fairmont, Park Hyatt, Sheraton, Hilton, Radisson, Holiday Inn and Ramada Plaza’s to name a few.

Theresa is also a professional speaker and proud member of both CAPS (Canadian Association of Professional Speakers) and NSA (National Speakers Association). She has spoken at some of the industry’s leading conferences including; MPI World Education Congress (Meeting Professionals International), FICP (Financial and Insurance Conference Planners), CSAE (Canadian Society of Association Executives), CSPEP (Canadian Society of Professional Event Planners - formerly IMPAC-Independent Meeting Planners Association of Canada) and CSEME (Canadian Special Events & Meeting Expo).

A former Director of Sales & Marketing with Sheraton Hotels, and Regional Director of Sales & Marketing for GGS Holdings Inc. (hotel management company), her honours include Sheraton Canada's Sales & Marketing Award, Sheraton’s Manager of the Year and numerous Adrian Advertising Awards from HSMAI (Hospitality Sales and Marketing Association International). In addition, she was recognized with the prestigious Greater Hamilton Economic Development Lifetime Achievement Award.

Theresa's services and powerful message invigorates teams to shake off mediocrity, maximize the guest’s experience and out shine the competition!

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