Katherine Fletcher
Senior Vice President & Senior Partner

www.istudio.ca

Katherine Fletcher, Senior Vice President and Senior Partner, is one of the founders of iStudio, an online communications agency established in 1998. In addition to managing the time, talents and expertise of the iStudio team as they work on multiple projects, she also participates in marketing, client relations and strategic planning of innovative Web sites and online programs.    

Katherine has been active in the design and development of Internet products since 1996. Her knowledge management expertise led her to develop the “iAudit”, an analytical process used to develop a strategic plan for Web development that integrates an organization’s business processes and communications objectives and sets measurable objectives and tactics.

Katherine works with organizations to develop plans, processes and policies to ensure the Internet is an integrated part of their strategic marketing and communication plans. Her clients include Sun Life Financial, the Ontario Securities Commission, RBC Capital Markets, Canadian Wheat Board, Canadian Bankers Association, Canadian National Railway, Canadian Council on Learning and the Canadian Nuclear Safety Association.

Katherine Fletcher holds a Bachelor of Arts degree with combined honours, Biology and Economics, from Dalhousie University, and has published articles on information systems in both the trade and academic press.  In addition to speaking and workshop engagements, Katherine has taught a professional development course for communications and marketing professionals at Algonquin College called PR and the Web. This course is designed for the public relations professional or communications manager who must incorporate the Internet into their overall communications strategy.

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