Vice President & Senior Partner
Katherine Fletcher, Senior Vice President and Senior
Partner, is one of the founders of iStudio, an online communications
agency established in 1998. In addition to managing the time, talents
and expertise of the iStudio team as they work on multiple projects,
she also participates in marketing, client relations and strategic
planning of innovative Web sites and online programs.
Katherine has been active in the design and
development of Internet products since 1996.
Her knowledge management expertise led her
to develop the “iAudit”, an analytical
process used to develop a strategic plan for
Web development that integrates an organization’s business processes
and communications objectives and sets measurable
objectives and tactics.
Katherine works with
organizations to develop plans, processes and
policies to ensure the Internet is an integrated part of their strategic
marketing and communication plans. Her clients include Sun Life Financial,
the Ontario Securities Commission, RBC Capital Markets, Canadian Wheat
Board, Canadian Bankers Association, Canadian National Railway, Canadian
Council on Learning and the Canadian Nuclear Safety Association.
Katherine Fletcher holds a Bachelor of Arts degree
with combined honours, Biology and Economics,
from Dalhousie University, and has published articles on information
systems in both the trade and academic press. In addition to speaking
and workshop engagements, Katherine has taught a professional development
course for communications and marketing professionals at Algonquin College
called PR and the
Web. This course is designed for the public relations professional
or communications manager who must incorporate the Internet into their
overall communications strategy.