Senior Vice President
FH Canada Research (Ottawa)
Gail Haarsma is Senior Vice President Research at the Ottawa office of FH Canada. She brings to the firm 26 years of communications and research experience in both the public and the private sector, with a strong background in communications, media relations, evaluation, and research. She has managed numerous large quantitative/qualitative research projects over the past 16 years on a variety of public and private sector issues.
rely on FH Canada Research for Public Opinion Polling, Public Policy
Research, Advanced Market Research, Employee/Client Satisfaction Research,
Segmentation techniques, Communications Program Evaluation, Brand
Auditing, and Creative and Advertising Pre and Post-testing.
Haarsma's in-depth and extensive knowledge of communications
and research methodologies ensures that both the research design and
reporting of results are realistic, reliable, and achievable. She
understands the intricate role that research plays in the development
of communications and evaluation agendas, strategies, and initiatives,
which frequently have significant dollar values attached to them.