Joel Rosen

Chairman and Chief Executive Officer
HORWATH HORIZON CONSULTANTS

Chairman Emeritus Global Hotel,
Tourism and Leisure Industry Practice
HORWATH INTERNATIONAL

Joel Rosen received a Bachelor of Arts, from the School of Hotel, Restaurant and Institutional Management at Michigan State University in 1973. Mr. Rosen received his designation as a Certified Management Consultant (CMC) from the Institute of Management Consultants of Ontario, in 1976. Mr. Rosen completed courses, at the Harvard Graduate School of Design in Golf Course Development and Golf Course Appraisal in 2002, in Real Estate Appraisal through the University of British Columbia in 2003 and on Separating Real and Personal Property from Intangible Business Assets through the Appraisal Institute (US) in 2004.

In June of 1973, Mr. Rosen joined the Toronto office of Laventhol & Horwath, an accounting and management consulting firm specializing in the hotel industry. In 1975, Mr. Rosen helped form the firm Frank Wolman Associates, a consulting practice focusing specifically on the hotel and tourism industry.

Mr. Rosen launched his own firm in 1979, providing management consulting and operational services to hotels and restaurants. In 1980, he joined his firm with Consolidated Hotel Management. Mr. Rosen became Vice-President of Consolidated and was responsible for the management of the firm's owned and operated hotels.

He rejoined Laventhol & Horwath in 1984, and became a partner of the firm in 1988. He was named President of LTI Hotel Management Corporation, (a subsidiary of Laventhol & Horwath), with the primary responsibility of managing hotels on behalf of the firm's clients including independent owners and major financial institutions.

In 1990, the partners and professional staff of the Toronto office of Laventhol & Horwath merged with Price Waterhouse. Mr. Rosen was placed in charge of the marketing and management services practice of the Hospitality Consulting Group.

In June of 1992, Mr. Rosen joined Delta Hotels & Resorts as Vice-President of Marketing and Sales. During his tenure at Delta, he represented the company's interest in Supranational Hotels. He was elected to the Executive Committee of Supranational and held the position of Vice-Chairman. Supranational Hotels is an affiliation of international hotel companies and one of the world's largest reservation referral systems.

In September of 1995, Mr. Rosen formed his own firm, Horizon Hospitality Group, a management consulting practice, specializing in strategic marketing, hotel, resort and golf course development and management, feasibility studies, valuations, property tax appeals and franchising. While continuing the operation of Horizon, in the spring of 1996, Mr. Rosen joined with a group in Montreal to relaunch Horwath Consultants Canada (now Horwath Horizon Consultants).

In 2000, Mr. Rosen was elected Chairman of Horwath International's worldwide hospitality consulting practice and became Chairman Emeritus in 2004.
In 2002, Mr. Rosen, in conjunction with Integris Real Estate Counsellors, formed Horwath Integris Hospitality Real Estate Counselling & Valuation. This firm specializes in real estate appraisals for the hospitality industry.

AREAS OF SPECIALIZATION
Mr. Rosen's areas of expertise includes strategic planning, feasibility studies, valuations, appraisals, hotel, resort, restaurant and golf course development and operations, asset management, marketing and financing, strategic marketing, management contracts, leasing and franchising.
He has appeared as an expert witness before the Assessment Review Board of Ontario, Municipal Board of Manitoba, Court of Queen's Bench (Manitoba), British Columbia Property Assessment Appeal Board, Supreme Court of British Columbia, Municipal Government Board of Alberta and the Toronto City Council concerning hotel, restaurant and retirement home projects and has been retained as an expert witness in shareholder disputes, real estate transactions, property tax appeals and franchising and operational matters.

Mr. Rosen is a frequent lecturer at universities and speaker at conferences on tourism development, hotel investment and development, marketing, strategic planning, operational management and customer service. He has lectured at the University of Guelph, Ryerson Polytechnic University and George Brown College. He has been a featured speaker at the Canadian Property Tax Association annual conference, the internationally acclaimed New York University's Hospitality Industry Investment Conference, the Canadian Hotel Industry Investment Conference, the Asia-Pacific Hospitality Industry Investment Conference, the Institute for International Research and the Direct Marketing Association.  

He is the author of articles on Valuation of Hotels for Property Tax Assessment, Vacation Ownership, Marketing Alliances, and Customer Service and is the primary author and contributing editor of the CCH publication Canadian Hospitality Industry Guide. Mr. Rosen has conducted engagements on behalf of private and public sector clients in Canada, the United States, Caribbean and Europe.

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