Chairman and Chief Executive Officer
HORWATH HORIZON CONSULTANTS
Chairman Emeritus Global Hotel,
Tourism and Leisure
Joel Rosen received a Bachelor of Arts, from the School
of Hotel, Restaurant and Institutional Management
at Michigan State University in 1973. Mr. Rosen received his designation
as a Certified Management Consultant (CMC) from the Institute of Management
Consultants of Ontario, in 1976. Mr. Rosen completed courses, at the
Harvard Graduate School of Design in Golf Course Development and Golf
Course Appraisal in 2002, in Real Estate Appraisal through the University
of British Columbia in 2003 and on Separating Real
and Personal Property from Intangible Business Assets through the
Appraisal Institute (US) in 2004.
In June of 1973, Mr. Rosen joined the Toronto office
of Laventhol & Horwath, an accounting and management consulting
firm specializing in the hotel industry. In 1975, Mr.
Rosen helped form the firm Frank Wolman Associates,
a consulting practice focusing specifically on the hotel
and tourism industry.
Mr. Rosen launched his own firm in 1979, providing
management consulting and operational services to hotels
and restaurants. In 1980, he joined his firm with Consolidated
Hotel Management. Mr. Rosen became Vice-President of Consolidated
and was responsible for the management of the firm's
owned and operated hotels.
He rejoined Laventhol & Horwath in
1984, and became a partner of the firm in 1988. He
was named President of LTI Hotel Management Corporation, (a subsidiary
of Laventhol & Horwath),
with the primary responsibility of managing hotels
on behalf of the firm's clients including independent owners and major
In 1990, the partners and professional
staff of the Toronto office of Laventhol & Horwath merged with
Price Waterhouse. Mr. Rosen was placed in charge of the marketing
and management services practice of the Hospitality Consulting Group.
In June of 1992, Mr. Rosen joined Delta Hotels & Resorts
as Vice-President of Marketing and Sales. During
his tenure at Delta, he represented the company's interest in Supranational
Hotels. He was elected to the Executive Committee of Supranational
and held the position of Vice-Chairman. Supranational Hotels is an
affiliation of international hotel companies and one of the world's
largest reservation referral systems.
In September of 1995, Mr. Rosen
formed his own firm, Horizon Hospitality Group, a management
consulting practice, specializing in strategic marketing,
hotel, resort and golf course development and management, feasibility
studies, valuations, property tax appeals and franchising. While continuing
the operation of Horizon, in the spring of 1996, Mr.
Rosen joined with a group in Montreal to relaunch Horwath Consultants
Canada (now Horwath Horizon Consultants).
In 2000, Mr. Rosen was elected
Chairman of Horwath International's worldwide hospitality
consulting practice and became Chairman Emeritus in 2004.
In 2002, Mr. Rosen, in conjunction with Integris Real
Estate Counsellors, formed Horwath Integris Hospitality
Real Estate Counselling & Valuation. This firm specializes in
real estate appraisals for the hospitality industry.
AREAS OF SPECIALIZATION
Mr. Rosen's areas of expertise includes strategic planning,
feasibility studies, valuations, appraisals, hotel,
resort, restaurant and golf course development and
operations, asset management, marketing and financing, strategic marketing,
management contracts, leasing and franchising.
He has appeared as an expert witness before the Assessment
Review Board of Ontario, Municipal Board of Manitoba,
Court of Queen's Bench (Manitoba), British Columbia
Property Assessment Appeal Board, Supreme Court of
British Columbia, Municipal Government Board of Alberta and the Toronto
City Council concerning hotel, restaurant and retirement home projects
and has been retained as an expert witness in shareholder disputes,
real estate transactions, property tax appeals and franchising and
Mr. Rosen is a frequent lecturer at universities
and speaker at conferences on tourism development,
hotel investment and development, marketing, strategic
planning, operational management and customer service.
He has lectured at the University of Guelph, Ryerson Polytechnic
University and George Brown College. He has been a
featured speaker at the Canadian Property Tax Association
annual conference, the internationally acclaimed New York University's
Hospitality Industry Investment Conference, the Canadian
Hotel Industry Investment Conference, the Asia-Pacific
Hospitality Industry Investment Conference, the Institute
for International Research and the Direct Marketing
He is the author of articles on Valuation of Hotels for
Property Tax Assessment, Vacation Ownership, Marketing Alliances, and
Customer Service and is the primary author and contributing editor of
the CCH publication Canadian Hospitality Industry Guide. Mr. Rosen has
conducted engagements on behalf of private and public sector clients
in Canada, the United States, Caribbean and Europe.