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Cameron Woof

Structuring Manager | Ge Capital Canada - Franchise Finance


Cameron is Structuring Manager for GE Capital Franchise Finance, with a specialized focus on mortgage and asset-based lending to the hotel industry across Canada. He is responsible for new transaction underwriting and overall risk management of Franchise Finance’s hotel portfolio. Cameron has over 10 years of experience in the lodging, food and beverage, and gaming industries.

Prior to joining GE, Cameron was Practicing Consultant with HLT Advisory Inc. focused on providing business-consulting services to the hospitality, gaming, leisure and tourism industries. Prior to HLT, he worked in casino operations with the Ontario Lottery and Gaming Corporation, and held various management positions at both casino and slots-at-racetrack facilities.

Cameron received his Bachelor of Commerce from the University of Guelph’s School of Hospitality and Tourism Management.