2014 Canadian Hotel Investment Conference // May 5+6, 2014 // Eaton Chelsea Toronto Hotel

Coming in OCTOBER 2014 to Vancouver // Western Canadian Hotel & Resort Investment Conference // Hosted by CBRE Hotels and HLT Advisory


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Serge Primeau

Vice-president of Canadian Operations and Development | Urgo Hotels

Serge Primeau is a graduate from University of Ottawa.  He has been involved in the hotel industry for over 25 years managing and developing various hotels and resorts.

He joined Urgo Hotels and Resorts in 1997, now acting as the Vice-President of the Canadian operations and development. He has been actively involved in the growth of Urgo Hotels and Resorts portfolio in Canada by developing, opening and taking over several branded and independent hotels over the last 15 years. He leads a group of highly successful hotels and market leaders of the Marriott, Hilton and Leading Hotels of the world brands and continues to be active in the development of other opportunities. He has also been a Board and executive member of Quebec Resorts and Country Inns for several years, is still a Board member of the Tremblant Resort Association, is chairing the Tremblant Resort Marketing Group and sits on several other Boards.  He has a wide knowledge of the national and international markets.

Urgo Hotels is a leader in the hospitality industry specializing in development, ownership, management and providing expert asset management services across a wide variety of hotel brands and geographic regions.  Urgo Hotels and its affiliates presently have ownership interest in and/or operate 31 hotels within the United States, Canada and the Caribbean.