<< Go back to Speakers listing

Eric Watson

COO | MasterBUILT Hotels

As Chief Operating Officer of MasterBUILT Hotels Ltd., Eric is responsible for providing the vision, strategy and leadership across all divisions of the company. MasterBUILT Hotels is a vertically integrated hotel company focused on the development, investment, construction and operation of Microtel Inn & Suites by Wyndham branded hotels within Canada.  The company was founded in April 2011 by Superior Lodging Corp. and Jayman MasterBUILT / JWI Investments – respective leaders in their industry – with the mandate to develop and open 75 Microtel by Wyndham hotels within 25 years. MBH owns the master territorial development rights to Canada for Microtel by Wyndham and works in partnership with Wyndham Hotel Group for the franchising of the brand within the country.

Since September 2012, MasterBUILT Hotels has opened 8 Microtel hotels across Canada with 14 scheduled to be open by the end of 2015. Microtel’s rapid expansion has been based largely in resource rich communities throughout Western Canada and Northern Ontario.  In addition to Microtel, MasterBUILT is currently developing a 225 room dual branded Marriott hotel in Calgary’s Seton district that is slated to open in December 2015. 

Prior to joining MasterBUILT Hotels, Eric was Vice President of Superior Lodging Corp. – a JV partner in MBH – and played an instrumental role in creating MBH’s development and hotel operations groups and positioning Microtel Inn & Suites by Wyndham as one of Canada’s fastest growing hotel brands.  Eric has spent the previous 12 years in the resort and hotel industries in executive leadership roles delivering impressive growth and profitable returns for entrepreneurial companies and investors.