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Bruce Fox

President | Catalyst Hospitality Consulting Group

Bruce operates Catalyst Hospitality Consulting Group which specializes in coaching emerging organizations on implementing practical franchise operating systems.

His franchise chain background includes well known brands like A&W, Boston Pizza International, Smitty’s Canada Ltd, and Red Robin. Bruce has also been a Hotel Food & Beverage Director, the General Manager of a Foodservice Distribution business, and Operating Partner of an independent upscale restaurant at Whistler. He is a former partner in Franworks Development Corp, where he was instrumental in the roll-out of OPA! Souvlaki from 3 units to over 30 in under two years.

Bruce holds an investment interest in a growing Western Canada coffee franchise called Good Earth Cafes, which is now approaching 30 franchises. He has served three terms on the Board of Directors of the Canadian Restaurant & Foodservices Association, where he has been awarded a lifetime designation as an “Honourary Fellow”. Bruce remains involved in industry affairs through the BC Hospitality Foundation.

His management qualifications include the University of Guelph’s AMPHI Program (Advanced Management Program for the Hospitality Industry), and a CFM (Certified Foodservice Manager) designation.

In his other life, Bruce is a sailor, a golfer, a skier and a wine nut. He is a partner in the sought after Black Hills Estate Winery and he recently certified as a Wine& Spirits Education Trust program graduate.

Bruce holds Instructor certifications from The Canadian Yachting Association (CYA) and the International Sail & Power Association (ISPA). He is a partner in a 42 sloop, which he cruises in BC/US waters.