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Richard Wade

Professor | Ryerson University

Richard Wade is a third generation hospitality and tourism professional who has spent much of his career in both the private and public sectors within Canada. His family owned and operated hospitality businesses in both Canada and the United Kingdom in which he actively participated during his formative years. He has been engaged in the foodservice industry for the past thirty years primarily through his management consulting practice which specializes in undertaking consumer research, market studies, feasibility studies, and in the formulation of business plans and development proposals. During his career Richard served as corporate consultant to several expanding restaurant chains/diversified foodservice companies within the GTA. He was also one of the founding principals of a hotel development and management company that operated several full-service lodging properties within Canada. While in the capacity as vice president and president of the operating and development companies respectively, he also served for several years as the Co-Chair of the Executive Marketing Committee for Ontario and Quebec's Best Western Hotels.

Richard’s involvement in the public sector has been at Ryerson University as a tenured Professor within the School of Hospitality and Tourism Management. He teaches marketing, enterprise development and research and data analysis courses. Over the past ten years he has participated in a number of culinary tourism studies commencing with one entitled ‘A Culinary Tourism Program for New Brunswick’, which was undertaken in the late 1990’s. More recently he has been engaged as the principal investigator in a number of culinary and wine tourism studies in the Niagara Peninsula, Prince Edward County and South Western Ontario.