Canadian Restaurant Investment Summit May 30-31, 2012 The Hilton Toronto Hotel Founding Producer GE Capital

Advisory Board

Ulf Bergner

Vice President Leasing Central Region | Ivanhoe Cambridge

Ulf Bergner has spent the last 18 years making a difference at Ivanhoe Cambridge Shopping Centres. During this time, he has worked on existing centres, development and re-development projects and 'ground-up' new centres. His expertise is in retail and restaurant merchandising and leasing, in both Canada and the US. Current development and redevelopment projects in Mr. Bergner works on include; Upper Canada Mall in Newmarket ON, Conestoga Mall in Waterloo ON, Mapleview Shopping Centre in Burlington ON and Mary Brickell Village in Miami FL. He received a Bachelor's Degree from the University of Toronto and is an accredited Certified Leasing Specialist. Mr. Bergner is an active member of the International Council of Shopping Centres where he is a past ICSC Provincial Director for Ontario.

Mike Cordoba

CEO and Partner, Empresario Capital Partners

Mike Cordoba is one of the founding Partners and Chief Executive Officer of Empresario Capital Partners Limited. Empresario Capital Partners was formed to acquire and/or invest in mid-market businesses which are successful in their own right but can benefit from capital infusion with a systematic approach to both growth and profitability. Targeted companies align to the expertise of the Empresario Partners and the Company currently has investment holdings and operational involvement in the foodservice, healthcare, retail automotive and paving industries.

Empresario’s investments in the restaurant industry include RAMMP Hospitality Brands Inc. the franchisor and owner of the restaurant brands Mr. Mikes Steakhouse and Bar, The Pantry and Rockwell’s Grill and Bar.

The Empresario Partners are operators first and utilize their considerable operational and corporate finance expertise to optimize the performance of these companies with the goal of generating superior returns for investors. Empresario continues to look at expanding their holdings in retail, franchising, and business to consumer sales and marketing.

Mike Cordoba has over 20 years of both hands-on operational experience in restaurants and retail. He was formerly with Boston Pizza International for 15 years in various senior roles including Executive Vice President of Finance, President, and Chief Executive Officer. Mike was also worked with Eye Masters Canada a national super optical company and with a public accounting firm where he earned his Chartered Accountant degree.

Mike is a graduate of Business from Simon Fraser University and one of Canada’s top 40 under 40 award winners.

Bruce Dimytosh

Managing Partner of Prism Interim Management Solutions

Bruce Dimytosh has considerable expertise in operational and financial restructuring of underperforming businesses and managing high-growth entrepreneurial companies. His experience in foodservice and hospitality make him no stranger to challenges faced by industry operators, especially those in a multi-unit environment.

Bruce’s industry experience includes time with SIR Corp, one of Canada’s top five foodservice companies operating Jack Astor’s Bar & Grill, Alice Fazooli’s!, Canyon Creek Chop House, Red’s and Far Niente. He joined the Company as the Chief Financial Officer and was appointed to the position of Chief Operating Officer. In 2003, he became an independent Director and Chairman of the Audit Committee, a position he continues to hold today.

Currently, Bruce is the Managing Partner of Prism Interim Management Solutions, a unique business that provides short term executive-level management to companies in the midst of critical challenges or notable changes with focus on the hospitality industry.

Lyle Hall

Managing Director of HLT Advisory Inc.

Lyle Hall is a Managing Director of HLT Advisory Inc. He holds a Bachelor of Commerce (marketing) degree from the University of Calgary, is a Certified Management Consultant, a member of the International Society of Hospitality Consultants and International Masters of Gaming Law (Consultant member). Prior to forming HLT Advisory in 2005, Lyle was the National Director of KPMG Canada’s Hospitality, Leisure & Tourism practice, based in Toronto. Lyle’s past consulting experience also includes a role as Associate Partner at Western Management Consultants and as a consultant with Laventhol & Horwath, both positions located in Vancouver. Lyle also has several years experience in the food service industry as an owner/operator.

Lyle’s consulting experience includes a wide range of accommodation, gaming, public infrastructure and tourism projects for both the public and private sector. He was worked for clients and on projects located in every Canadian province as well as Europe, Asia, the Caribbean, the United States and Africa.

Lyle is often quoted on industry issues, is a frequent speaker at industry conferences and the co-founder of the Canadian Hotel Investment Conference. He is the past Chair of Tourism Toronto and a member of the Editorial Advisory Boards of Hotelier Magazine and Canadian Gaming Business. Additional information at www.hlta.ca

Ed Khediguian

Senior Vice President of Franchise Finance for GE Capital's Canadian division

Ed is responsible for overseeing all aspects of the mortgage and asset-based lending business to the hotel and restaurant sectors across Canada for GE Capital. Ed has over 10 years of experience in the lodging, hospitality, and restaurant industries.

Prior to joining GE, Ed was Director of a private equity fund for the Caisse de depot et placement du Quebec focused on investing in the leisure and tourism industries. Prior to the Caisse, Ed was with KPMG’s Consulting and Corporate Finance group in Montreal and Toronto focused on the Hospitality and Leisure sectors. Prior to KPMG, Ed worked for Remington Hotels Corp. out of Dallas, Texas as an Asset Manager.

Ed received his Master’s of Management in Hospitality from Cornell University’s Hotel School of Hotel Management and also has a Bachelor of Commerce in Finance from McGill University.

Jacob Mancini

Senior Account Manager of Franchise Finance for GE Capital's Canadian division

Jacob Mancini is a Senior Account Manager with the Canadian Franchise Finance division of GE Capital, which provides financing to branded restaurant chains throughout Canada on both a corporate and franchisee level. Jacob specializes in both portfolio and business development for national and regional chains within the casual dining segments. Jacob has 9 years of experience with the Franchise Finance division, including 18 months as an assistant account manager and 2 years as a credit & structuring manager. Jacob received his Bachelor of Commerce in Finance from the University of Guelph.

Bruce McAdams

Professor, University of Guelph

Professor McAdams joined the faculty in January of 2009 after more than twenty years leadership experience in the Ontario hospitality industry. After starting his management career in operations and training with Darden Restaurants, McAdams joined Toronto based fine dining company Oliver & Bonacini Restaurants in 1997, serving most recently as it’s Vice President of Operations until 2008

Professor McAdams currently teaches the school’s fourth year ‘capstone’ strategy course, Hospitality Operations Planning. He also teaches Quality Service Management at the MBA level and teaches Leadership to Food and Beverage Management students at George Brown College.

McAdams current research interests and efforts include Restaurant Revenue Management and issues within hospitality education. He was named a fellow of the Ontario Hostelry Institute in 2007. Professor McAdams can be reached at bmcadams@uoguelph.ca.

Mark Pacinda

President & COO of Boston Pizza International Inc.

Mark Pacinda, President of Boston Pizza International Inc. (BPI) since 2002 and also named Chief Operating Officer in 2009, oversees the performance of Canadian operations and manages the executive team responsible for defining BPI’s strategy, objectives and business planning for more than 340 locations across Canada.

Pacinda joined BPI as Executive Vice President in 1997 to lead the company’s expansion into Eastern Canada. He believed it would be gratifying to see a chain of Boston Pizza restaurants across the Eastern part of the country where before there had been none, and know that he played a major role in putting them there. As part of the plan, Pacinda oversaw the creation of a regional corporate office in Mississauga, Ontario, which continues to play a crucial role in the building of Boston Pizza’s presence in Eastern Canada.

Previous to Boston Pizza International Inc., Pacinda was President of Arby’s International, a U.S. fast-food chain specializing in roast beef sandwiches, where he was responsible for the company’s operations in 12 countries worldwide. He also held several senior management positions with Pepsi Co., including Chief Financial Officer for the South Pacific region.

Pacinda currently serves as a Director of the Canadian Restaurant and Foodservices Association. In addition, he is actively involved in the Boston Pizza Foundation, a registered charitable organization that has raised more than $10.5 million for Canadian charities including the Heart and Stroke Foundation of Canada, Kids Help Phone and the Juvenile Diabetes Research Foundation.

He earned a Masters of Business Administration from the University of New York and a Bachelor of Arts in History from the University of Southern Connecticut.

Mark lives in Oakville, Ont., with his wife Debbie and their two children, Joanne and Ryan. In his spare time, he enjoys golfing and spending time with his family.

Bill Stone

Executive Vice President of CBRE Hotels

Based in Toronto, Bill is Executive Vice President of CB Richard Ellis Hotels Canada, and leads one of the largest and most comprehensive hotel brokerage firms in Canada, specializing in the sale and financing of lodging properties, as well as providing financial and structuring advice. He has been involved in over 200 hotel transactions to on- and off-shore investors valued in excess of $4 billion and his experience includes both single asset and portfolio sales covering independent and branded hotel assets up to almost 3,000 rooms, and ranging from two to five star assets. CB Richard Ellis Hotels is dedicated to being the hospitality industry’s premier provider of sales advisory, finance, market research and valuation services to meet the capital needs of investors and individual owners of hotel properties.

Bill brings a wide array of expertise having completed advisory and brokerage work in every province and at a minimum the top three markets within each province. He is an industry resource when assessing hotel values, and during management contract and franchise agreement negotiations.

Bill has specialized in hotel real estate since 1988. Prior to this, he handled numerous hotel feasibility studies and valuations, both domestically and internationally, for Laventhol & Horwath. He received his undergraduate degree from the University of Toronto and a diploma from the School of Hospitality and Tourism Management from Ryerson University. Bill is a former President and board member of the International Association of Hospitality Accountants. He sits on Ryerson University’s Campaign Cabinet, one of the fundraising catalysts for its Faculty of Business.

Stéphane Teasdale

Partner at Fraser Milner Casgrain LLP

Stéphane Teasdale has almost 20 years of experience in commercial law and is internationally renowned for his unique expertise in the franchising area.

Stéphane has represented prominent local, national and international franchise systems to whom he has provided legal and strategic counsel in all aspects of franchising including corporate, contract, competition, real estate, intellectual property and litigation.

Stéphane is also actively involved in Canadian, American and International franchise associations. Currently Vice-President and an Executive Committee Member of the Québec Franchise Council, he has published numerous articles and lectured regularly both locally and abroad in the areas of franchising.

Stéphane is recognized in the United States as one of the few experts in franchising in Québec, an honor that has been acknowledged by Lexpert as well as by The Best Lawyers in Canada.

Stéphane joined Fraser Milner Casgrain LLP in 2007.

Geoff Wilson

President of fsSTRATEGY Inc., a consulting firm specializing in business strategy in the foodservice industry.

Geoff was formerly in charge of foodservice consulting for two major professional services firms—KPMG from 1995 to 1999 and Price Waterhouse / Laventhol & Horwath from 1989 to 1994. He has many years of operations and marketing experience in the foodservice industry, spanning restaurants, institutional foodservices, resorts, and trade and convention facilities.

Since 1989, Geoff has provided professional advice to organizations throughout the foodservice chain –foodservice operators, distributors and manufacturers and related parties. He has undertaken numerous assignments for clients in the commercial foodservice, institutional foodservice and attractions industries. He has also managed a number of large multi-disciplinary studies in for several government agencies.
Geoff is an active member of the International Society of Hospitality Consultants. He received his Certified Management Consultant designation in 2009.

Geoff has been an active member of the Canadian Association of Foodservice Professionals (Toronto Branch) since 1981 and held the position of Vice-President with that organization's national Board of Directors for three years. He is a member of the Canadian Restaurant and Foodservices Association.

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