Canadian Restaurant Investment Summit May 30-31, 2012 The Hilton Toronto Hotel Founding Producer GE Capital
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Peter Fowler

Chief Executive Officer | SIR Corp

Peter Fowler has been a leader in the hospitality industry for more than 30 years. In 1992, he began developing the restaurant group SIR Corp (SIR). He became part of the essential team that led to the company’s creation of all the SIR restaurant concepts. For six years, Fowler held posts in the restaurant company including director and executive vice president of operations, before taking over as president and chief executive officer in 1998. As Chief Executive Officer, Fowler continues to oversee brand and menu development, along with actively managing the restaurant group. His passionate vision for the business includes creating concepts that work, developing staff and management, and operating best-in-class restaurants.

Fowler’s vision has led SIR to become one of the most successful restaurant companies in the country. The privately held Canadian corporation now owns and operates a portfolio of 46 casual and fine dining restaurants in Canada. Since it’s inception in 1993, SIR has grown from five restaurants and $17 million in revenue, to 46 restaurants and $207 million in revenue in its fiscal year ending August 28, 2011. Currently, SIR has approximately 3,800 employees across Canada.

SIR concept brands include: Jack Astor’s® Bar and Grill, with 31 locations in Canada; Alice Fazooli’s!®, with four locations; and Canyon Creek Chop House®, with eight locations. SIR’s Signature Restaurants are one-of-a-kind brands located in downtown Toronto that range in offerings from fine dining with award-winning menus to a very active sports bar. Signature Restaurants comprise the upscale reds®, Far Niente®, Four®, Petit Four® and the casual Loose Moose Tap & Grill®. All trademarks related to the concept and signature brands noted above are used by SIR under a license agreement with SIR Royalty Limited Partnership. For more information on SIR Corp. or the SIR Royalty Income Fund, please visit

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