GE Capital is a franchise finance leader in the North American restaurant industry. As founding sponsor of the US-based Restaurant Leadership Conference, GE Capital has taken a prime role in bringing together the North American restaurant investment industry. Recognizing the need for a “made-in-Canada” event, GE Capital became a founding producer of the Canadian Restaurant Investment Summit—an annual investment and economic conference designed to provide the resources, knowledge and vision to help make better investment decisions. 


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Mark Pacinda

President & COO | Boston Pizza International Inc.

Mark Pacinda, President of Boston Pizza International Inc. (BPI) since 2002 and also named Chief Operating Officer in 2009, oversees the performance of Canadian operations and manages the executive team responsible for defining BPI’s strategy, objectives and business planning for more than 340 locations across Canada.

Pacinda joined BPI as Executive Vice President in 1997 to lead the company’s expansion into Eastern Canada. He believed it would be gratifying to see a chain of Boston Pizza restaurants across the Eastern part of the country where before there had been none, and know that he played a major role in putting them there. As part of the plan, Pacinda oversaw the creation of a regional corporate office in Mississauga, Ontario, which continues to play a crucial role in the building of Boston Pizza’s presence in Eastern Canada.

Previous to Boston Pizza International Inc., Pacinda was President of Arby’s International, a U.S. fast-food chain specializing in roast beef sandwiches, where he was responsible for the company’s operations in 12 countries worldwide. He also held several senior management positions with Pepsi Co., including Chief Financial Officer for the South Pacific region.

Pacinda currently serves as a Director of the Canadian Restaurant and Foodservices Association. In addition, he is actively involved in the Boston Pizza Foundation, a registered charitable organization that has raised more than $10.5 million for Canadian charities including the Heart and Stroke Foundation of Canada, Kids Help Phone and the Juvenile Diabetes Research Foundation.

He earned a Masters of Business Administration from the University of New York and a Bachelor of Arts in History from the University of Southern Connecticut.

Mark lives in Oakville, Ont., with his wife Debbie and their two children, Joanne and Ryan. In his spare time, he enjoys golfing and spending time with his family.

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