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Noel O'Dea

President | Target Marketing & Communications

After a series of previous lives – as national brand manger, consumer researcher, university professor and author – Noel came out of the advertising closet and created an agency at the edge of the ocean, far from New York (yet curiously close to London). “This is the farthest east you can go in North America without falling into the Atlantic,” he said. Lots of people thought he was nuts. “This is nuts,” they said. Thankfully, a few people understood the differentiation metaphor. Target’s work has won Gold everywhere from Cannes to London International, New York Festivals, Crystals, Marketing, and CASSIES. And Target continues to be named to the short list of Canada’s most creative agencies.

Noel spent 9 years, 51 weeks, and 4 days as a tenured University Professor of Marketing and Advertising. He co-authored for McGraw-Hill what became Canada’s best selling university-level advertising textbook. He prefers Levis over academic gowns, and hasn’t worn a necktie since 1975 (except on Halloween: scary). And, yes, he’s still passionately telling stories today. Storytelling, after all, is a deep Newfoundland tradition.

Now in its 30th year, Target Marketing and Communications Inc. is a full-service advertising and brand architecture firm based in St. John’s, Newfoundland. Target’s current clients include Newfoundland and Labrador Tourism, Air Canada, Irving Oil, Jamieson Laboratories, Crime Stoppers, Scouts Canada, Fronteer Gold, Aurora Energy, Ganong Chocolate and Maple Leaf Foods. The agency has also created campaigns for many international brands – from Nestle, Unilever, and Boots drugstores in the UK, to Molson and Labatt Breweries. Target is one of only 10 agencies in Canada to ever win a Gold Lion in the 55-year history of the Cannes International Advertising Festival.

Noel O'Dea