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Valerie Taylor

Director of Marketing | Shaw Festival

Valerie Taylor graduated with a Masters Degree from Queen’s University and recently completed a Harvard Management Development Program for Nonprofit organizations. Her passion for the arts led her to pursue a sales and marketing career in the entertainment industry.

Valerie spent eight years with LIVENT, a Canadian commercial theatre company producing shows around the world. She was a key player in the marketing and sales team that turned The Phantom of the Opera into the longest running and highest grossing production in Canada. Other Livent productions that she worked on included Joseph and the Amazing Techicolor Dreamcoat, Kiss of the Spiderwoman, ShowBoat and Sunset Bvld..

In 1998, she founded her own company, GSI, a business with million dollar annual revenue. An independent sales and marketing firm for entertainment, sports and tourism, GSI represented a wide variety of organizations including, Royal Winter Fair, CNE, TSO, Disney on Ice ,Toronto Blue Jays and various Toronto-bound Broadway productions. Valerie received an Economic Impact Award from Toronto Mayor Mel Lastman in 2002 in recognition of the works achieved by GSI for the city of Toronto.
Valerie joined the ROM in 2005 as the Senior Director of Sales and Marketing. Overseeing marketing and group sales, Valerie prepared her team for the challenges in delivering the promise of the Michael Lee-Chin Crystal which opened to the public in June of 07.

She joined the Shaw Festival as Director of Marketing in September of 07. In 2010 Shaw’s Marketing received the Best Interactive Marketing award from OTMP.

Valerie is active on a number of boards including Music Niagara, Tourism Niagara-on-the-Lake and the Tourism Partnership of Niagara. She also produced the live concert, An Enchanted Evening, featuring jazz sensation Michael Kaeshammer which was aired on BRAVO! 2009/10.

Valerie Taylor

Director of Marketing

Shaw Festival