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Chris Fair

President | Resonance Consultancy Limited

As president of IMI Marketing from 1999-2006, Chris was on the front-lines of the North American boom in resort development. Chris led the envisioning, branding and marketing of more than 30 new resort communities and destinations in the United States, Mexico, the Dominican Republic and the Bahamas for a wide range of clients such as The Related Group, The Trump Organization, The Lyle Anderson Companies, KOR Hotels, Intrawest and East West Partners.

A graduate of the University of Houston’s Studies of the Future program, Chris is now president of Resonance Consultancy based in Vancouver. He has married his marketing expertise with futures research methodologies to help a variety of clients uncover unique consumer and stakeholder insights and envision and create new places, brands and organizations. Chris is also the author of the Luxury Institute's biennial study of affluent U.S. travel and leisure.

Chris has been featured in Fast Company magazine and presented to audiences at the Urban Land Institute, American Resort Development Association, the World Leisure Congress, World Future Society and others – sharing his insights on luxury trends and societal behavior.

Chris is a member of the Urban Land Institute, the World Leisure Organization, the Luxury Marketing Council, the Luxury Board and the Association of Professional Futurists

Chris Fair


Resonance Consultancy Limited