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David Thexton

Partner | Insignia Marketing Research Inc.

David Thexton is recognized as the global leader in international tourism research. From his roots as Research Manager at Canadian Airlines, David founded Traveldata International in the 70’s and then, in 1990, continued to specialize in tourism research at Insignia.

Over the past few years, on behalf of the Canadian Tourism Commission, regional governments and foreign NTO’s, David has conducted in depth market studies in 18 countries in Europe, Asia, Middle East, Oceania and in North, South and Central America.

Recently, David was the Keynote Speaker at the Pacific Area Travel Association Marketing Strategy Conference in Kunming, China.

Beyond his family, his passions are sailing, travelling and Salt Spring Island.

David Thexton

Partner

Insignia Marketing Research Inc.

www.insigniaresearch.com


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