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Lydia Zorn

Partner | Insignia Marketing Research Inc.

Lydia is one of the most respected professional research consultants in Canada, particularly well known for her strategic thinking and problem solving.

Lydia has over 25 years experience as a business strategist and researcher. She began her career in marketing research at both The Creative Research Group and Thompson-Lightstone. Later, she became National Research Manager at J. Walter Thompson and Chiat Day advertising agencies. In 1990, Lydia formed Insignia Marketing Research Inc.

In tourism research she has conducted grassroots focus groups in Canada, U.S., Mexico, U.K., France, Germany, India, Japan, South Korea and Australia gleaning a wealth of knowledge on the needs and motivations of international travellers.

Lydia’s passions are her two 8 year old twins (Liam and Chloe), travelling and yoga.

Lydia Zorn

Partner

Insignia Marketing Research Inc.

www.insigniaresearch.com


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