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Duncan Fulton

SVP, Communications | Canadian Tire Corporation
Chief Marketing Officer | The Forzani Group Ltd.

Duncan Fulton is Senior Vice President of Communications and Corporate Affairs at Canadian Tire Corporation & Chief Marketing Officer of the Forzani Group, including mega sport retailers like Sport Chek and Sports Experts. Duncan is a member of the Canadian Tire and Forzani Group executive teams and works across all the company’s business areas, including Canadian Tire Retail, Automotive, Part Source, Petroleum, Mark’s, Financial Services and the company’s charity, Jumpstart. Duncan currently represents the company as a board member of the Canadian Chamber of Commerce and is also on the Board of One X One,a non-profit foundation committed to supporting, preserving and improving the lives of children at home in Canada, Haiti and Africa.

Before joining Canadian Tire, Duncan was the General Manager and Senior Partner of the Toronto flagship office of international public relations company, Fleishman-Hillard Communications.

During his seven years with Fleishman-Hillard, Duncan led and worked on the company’s largest accounts across multiple practice areas. This included providing senior counsel and strategic advice to CEOs, senior executives and major national and international companies. He demonstrated proven success in implementing complex campaigns and integrated communications strategies, litigation support, crisis planning and response, public affairs, government relations, public relations, grassroots campaigns and mobilization, media relations and financial communications. As a key strategist within the Omnicom network, Duncan played an important role in multi-agency campaigns, bringing together experts in advertising, social, experiential, direct to consumer, and paid and earned media.

Prior to Fleishman-Hillard, Duncan was a communication advisor and press secretary for Canadian Prime Minister Jean Chrétien. In this role, he represented the PMO on the Advertising Review Board. Duncan was also Communications Director for the Minister responsible for the Canadian International Development Agency (CIDA), Press Secretary for the Hon. Dalton McGuinty – now Ontario’s Premier - and communication assistant for Premier Frank McKenna.

Duncan Fulton

SVP, Communications | Canadian Tire Corporation

Chief Marketing Officer | The Forzani Group Ltd.

www.corp.canadiantire.ca


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