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Joel Secundy

Vice President of Strategic Outreach | Brand USA

Joel Secundy is Vice President of Strategic Outreach for Brand USA. In this role, he oversees communications and outreach to Brand USA’s constituents in the travel and tourism industry, government and the media. Put simply, Joel’s mission is to provide stakeholders with up-to-date information on Brand USA’s goals, processes and achievements.

Joel brings a strong set of public and private sector experience. On the public sector side, Joel previously served as Deputy Assistant Secretary for Services at the U.S. Department of Commerce, International Trade Administration. In that role, he directed the Department of Commerce’s efforts to enhance the competitiveness of the U.S. services industries, which account for approximately 80 percent of the private-sector economy of the United States. In that capacity he led efforts to develop trade policies, initiatives and programs aimed at ensuring the long-term competitiveness of the U.S. services industry. He also directed the analysis of trends affecting U.S. businesses across the full services spectrum ranging from travel and tourism to finance, logistics and supply chain. At the Department of Commerce, Joel also worked to ensure that U.S. businesses had competitive access to export finance through the Department of Commerce’s representation on the Export-Import Bank, the Overseas Private Investment Corporation and the World Bank.

On the private sector side, Joel worked for 17 years in the financial services industry. He served as Vice President of Russell Reynolds Associates in the New York Financial Services practice, where he worked with key financial services clients including consumer banking companies, financial technology firms, hedge funds, funds of funds and global private equity firms. Prior to that, he worked for Citigroup as Vice President, National Business Development Manager for Business Banking and Deputy Chief of Staff to the Chairman and CEO of Citigroup’s International Global Consumer Group.

Joel spent the first 11 years of his career with MBNA America Bank in a variety of roles, including Vice President for Customer Satisfaction and First Vice President, Senior Account Executive for sales, marketing and portfolio management for more than 40 of the company's oldest and largest U.S. affinity credit card programs.

Joel received his B.A. in Political Science from Morehouse College and his M.B.A. from Columbia Business School.

Joel Secundy

Vice President of Strategic Outreach

Brand USA