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Rick Ferguson

Vice President, Knowledge Development | Aimia Inc.

As Vice President, Knowledge Development for Aimia, Rick has overall responsibility for the development and dissemination of loyalty-marketing thought leadership, research and best practices for a global audience of loyalty marketers.

An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. He has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

Rick is frequently called on by the media to comment or contribute to stories on the current state of and outlook for the loyalty industry. He has been quoted as a loyalty expert in various prominent publications, including the Wall Street Journal, New York Times, USA Today, MSNBC, the Globe and Mail, the UK Guardian, Fast Company, and Advertising Age. He has also served as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine and Chief Marketer.

Rick has been a keynote or featured speaker at many industry conferences, including Card Forum, the DMA Annual, Eye for Travel, FTMA, Loyalty World, and NACS. He’s also delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in Canada, China, Malaysia, Singapore, South Africa, the United Kingdom and the United States.

Rick currently lives in Cincinnati, Ohio with his wife and son.

Rick Ferguson

Vice President, Knowledge Development

Aimia Inc.