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Royce Chwin

Vice President, Marketing | Travel Alberta


Royce Chwin, joined Travel Alberta in October, 2010. His responsibilities include global marketing for 11 markets worldwide. In addition Royce leads the new Travel Alberta brand strategy that was launched in the fall of 2011.

Previously Royce was a member of the Canadian Tourism Commission where he was part of the Brand Experiences team starting in 2008. As Executive Director, Global Brand Integration his responsibilities included all aspects of brand development and execution including asset creation, campaign creative strategy, social media engagement and brand strategy. He was also a part of a dynamic team that leveraged the Canada. Keep Exploring brand for the 2010 Winter Olympic Games.

Prior to the Canadian Tourism Commission, Royce spent the previous 20 years in the retail and hospitality industries in management and leadership positions. Organizations included Starbucks, Blockbuster Video Canada and Boston Pizza International.

Royce sits on the board of the Western Tourism Alliance.

Royce Chwin

Vice President, Marketing

Travel Alberta

www.travelalberta.com


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