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Duncan Ross

Managing Director | Red Canoe Inc.

Duncan Ross was the first-ever Executive Director of Tourism of the City of Toronto, and was in charge of bringing Major International Events to Toronto.

A well known figure in the Canadian tourism industry for over 25 years, Ross has been driven by a passionate commitment to developing new tourism products, bringing new events to Toronto, and creatively marketing andselling destinations and experiences. He had a front row seat for one of the most challenging crises faced by the tourism industry – the 2003 Toronto SARS Outbreak - and he has been on the front lines of the industry working as a licensed professional white-water rafting guide and as a member of the Canadian Ski Patrol.

A graduate of Toronto’s Ryerson University’s Hospitality and Tourism School, Ross was responsible for the international tourism marketing programs for Travel Alberta and held a variety of marketing and industry development positions with the Ontario Ministry of Tourism. He is a former Chair of the Marketing Committee of the Great Lakes of North America Travel Association and has served on the Canadian Tourism Commission’s European Marketing Committee.

Prior to joining the City of Toronto, he was the Executive Director of Muskoka Tourism, in Ontario’s resort area, where he was tasked with re-positioning a 65 year old destination marketing organization. While with the Tourism Industry Association of Canada, he developed a Strategic Plan for and managed Canada’s largest and most important tourism industry tradeshow - Rendez-Vous Canada.

Ross has sat on the Board of Directors of Toronto Convention and Visitors Association (Tourism Toronto), the Toronto Entertainment District Association and served on the Executive Organizing Committee of the 2007 Grey Cup, the Canadian Football League’s annual championship which was the most successful Grey Cup on record. An aspiring writer, Ross has had stories published in regional newspapers and trade publications. Ross was involved with securing the 2011 International Indian Film Academy Awards, 2014 World Pride and 2011 Juno Awards for Toronto as well as being the City of Toronto Executive Operational Lead for the 2010 Vancouver Winter Olympic Games and Paralympic Torch Relays.

Recently Ross was the Toronto Executive Producer for ABC TV’s “Jimmy Kimmel Live” visit to Toronto during the Toronto International Film Festival and he is working to establish two new annual entertainment festivals in 2012.

Duncan Ross

Managing Director

Red Canoe Inc.


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