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Michele McKenzie

President | Canadian Tourism Commission

Michele McKenzie is President and CEO of the Canadian Tourism Commission (CTC). The CTC is a federal Crown Corporation that works in partnership with the tourism public and private sectors to market Canada with the goal of growing tourism export revenues. Since her appointment in 2004, Michele has guided the evolution of the CTC to become a fully integrated brand marketing organization, now recognized as one of the top marketing organizations in Canada. Michele has 25 years of experience in destination marketing, and immediately prior to her CTC appointment she was Deputy Minister of Tourism Culture and Heritage for the Province of Nova Scotia. Michele has held positions on a number of Boards including the Nova Scotia Liquor Corporation, the Art Gallery of Nova Scotia and the Nova Scotia Museum.

Michelle will be speaking on...

Date: Feb 6, 2013
Time: 4:15pm - 5:15pm
Canada & USA: Competitors or Strategic Allies? Brand USA Meets the CTC
Toronto Ballroom