Senior Vice-President, Marketing and Revenue | Toronto 2015 Pan/Parapan American Games
Over the last 20-plus years, Kathy Henderson has held progressive leadership roles, managing some of the world’s best-recognized brands.
Henderson got her start in brand and marketing management with global brands General Mills, Campbell Soup Company and Colgate Palmolive, fine-tuning her specialties in strategy, customer relationship management, operations, profit and loss ownership and product development.
She then spent the next seven years with Whirlpool Corporation where, as a member of the senior leadership team, she oversaw new business growth and negotiated several large sponsorship deals, led the organization in product development and licensing strategy, and developed and commercialized global business opportunities.
As senior vice-president, marketing and revenue at TO2015, Henderson will use her invaluable marketing and brand management experience with multi-billion-dollar international corporations to expand the Pan Am Games brand. She is responsible for the Games’ commercial aspects including sponsorship sales and servicing, brand and marketing, ticketing, broadcast and ceremonies. Her work developing products for consumers across countries and sectors has given her a truly global perspective on branding
Henderson holds a bachelor of science degree in nutrition from the University of Western Ontario, an MBA from the Schulich School of Business at York University and a master’s in theological studies from the University of Toronto.
Henderson served as vice-chair, board of directors for the Beal Institute for Strategic Creative at the Ontario College of Art and Design, is past-president and current member of the board of directors for the East End Community Health Network, and is an active volunteer in her community.