Interested in Speaking?
Contact: Orie Berlasso


Program Schedule


Fairmont Royal York | 100 Front Street West, Toronto ON
9:00 am – 5:00 pm HAC Board of Directors Meeting (Territories Room)
11:00 am – 4:00 pm

ORHMA & GTHA Speaker Series 

The following *COMPLIMENTARY* educational sessions are available for ORHMA and GTHA Members only. Seating is limited, please arrive 10 minutes prior to session start time.

Management/Union Relations
With a number of union agreements up for renewal in 2010, what does the next year hold for management—union relations in Ontario? How will the impact of disappointing ’09 results be factored into any future commitments? And how likely will flexibility be shown by both positions? This session will feature legal advisors as well as hotel company representatives in a practical discussion of what’s in store on the labour relations front.
*Donna D’Andrea, Partner at Hicks Morley LLP 
*Bud Harvey Director, People Resources, Delta Chelsea Hotel

Liquor Licensing In Ontario
Ever wonder how the hotel down the street managed to license their lobby but the AGCO declined your application? What about that special event license to support a convention event? Successful interaction with the Alcohol and Gaming Corporation of Ontario is a function on knowing the rules and understanding where flexibility exists. This session will focus on a range of design, operational and functional aspects of liquor licensing in Ontario.
*Tom Mungham, Director of Licensing & Registration, AGCO

Airport Authority/Open Skies?

Toronto the busiest airport in Canada (and one of the busiest in the world) and, as such, the principal entry point into the country. What is the Greater Toronto Airports Authority medium to long-range plan for volume growth? What challenges and barriers (e.g., cost of landing fees) have been put in place that may stymie such growth. How would “open skies” benefit Toronto and Ontario hoteliers? This presentation will feature representatives of the GTAA and Tourism Toronto in an open discussion about Toronto’s “air potential.”

*Pamela Griffith-Jones, Vice President, Chief Marketing & Commercial Officer for Greater Toronto Airports Authority

12:00 pm – 5:00 pm


New this year! On FEB 3 only, the HAC Tradeshow will be FREE for PUBLIC ADMISSION! Come down to the Concert Hall and meet with exhibitors who are eager to share their expertise and friendly advice.

2:15 pm – 2:45 pm

B2B Supplier Presentations (Concert Hall)

Canopco - Reducing Your Carbon Footprint With Guaranteed Savings: Energy Saving Retrofit Solution

Discover how your property can reduce its carbon footprint with guaranteed savings! Join Canopco and David Paton to learn about the technologies that are helping properties, just like yours, save thousands on utility bills. Canopco’s Energy Saving Solution offers guaranteed savings by reducing your electricity, natural gas, fuel oil and propane consumption without ever compromising guest comfort. BONUS: join us and get entered to win an incredible prize from Canopco!

Canopco is a Globalive Communications Corp. company.

3:00 pm – 3:30 pm

B2B Supplier Presentations (Concert Hall)

HED Insurance and Risk Services - Introducing the Hospitality Insurance Program

Grant Ostir from HED Insurance and Risk Services is pleased to introduce an exciting new Protected Self-Insurance Program (PSIP) for the Canadian Lodging Industry. The BCHA, AHLA, SHHA, MHA, and ORHMA have joined together to create the largest hospitality program in Canada known as the Hospitality Insurance Program. This program has grown to insure over 1,000 hoteliers.

5:00 pm – 6:00 pm


Attendance at the HAC AGM is for Hotel Association of Canada's Members only.

6:00 pm – 8:00 pm

HAC Opening Reception (Concert Hall)

The Hotel Association of Canada and our Gold Sponsors invite you to kick off the 2010 HAC Conference at the Opening Reception located in the Concert Hall of the Fairmont Royal York. All registered delegates are invited to this deluxe function to reunite with old acquaintances, build new relationships and mix and mingle with the HAC Tradeshow Exhibitors.
NB: Attending the Opening Reception constitutes a Conference Registration and payment is required.



Fairmont Royal York | 100 Front Street West, Toronto ON
7:00 am – 5:00 pm


7:00 am – 8:30 am Continental Breakfast (Concert Hall)
8:30 am – 8:40 am

Hotel Association of Canada Annual Conference
Opening Remarks
(Canadian Room)

Speaker: Will Schmidt, Chair Hotel Association of Canada 

8:40 am – 10:00 am

yesawich and shenfeld

It's true. 2009 was one of the worst year's on record! But what's in store for 2010? Economic recovery or a continued malaise? Will travel recover to previous levels or have consumers (leisure and business) simply changed their habits forever? Our lead-off session sees the guru of travel trends, Peter Yesawich, and one of Canada's foremost economists, Avery Shenfeld, joined with in back-to-back presentations designed to shed a little light on the upcoming year.

10:00 am – 10:30 am

NETWORKING REFRESHMENT BREAK (Concert Hall, Exhibition Area)

MORNING BREAKOUT SESSIONS: YOUR CHOICE A1 or A2 featuring A Couple of Chicks 
10:30 am – 11:30 am

A1: Twitter, Facebook And The Rest: Is Social Media A Distraction Or A Revenue Generator? (Territories Room)

Much has been written about the "who", "what" and "how" of social media. Not so much on "why?" Are Twittering employees and hotel pages on FaceBook of value to hotel operators, marketers and owners or a time-consuming distraction? This session will identify the revenue potential from social media and clarify value based on size and scale of hotel.

10:30 am – 11:30 am

A2: Electronic Distribution: Is the Tail Wagging the Dog? (Ontario Room)

Are Hot Wire and Price Line the distribution channel of the future or the end of hotel pricing integrity as we know it? Where is electronic distribution headed? What do on-site and chain-level hotels need to do to maximize potential and minimize giveaways?


11:45 am – 1:45 pm

HAC Hall of Fame Logo

The 6th Annual Hall of Fame Awards proudly recognizes HAC members (individuals, companies or properties) who have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada's lodging industry.

Join us for a special sit-down luncheon in the Canadian Room as we celebrate the winners of the Humanitarian Award, Human Resources Award, Energy & Environment Award and the Outstanding Supplier Award.

HAC Hall Of Fame Award Winners 2010

2:00 pm – 3:00 pm B1: Streamlining Housekeeping Costs (Territories Room)

Housekeeping: one of the most significant expenses at hotels. Is it possible to streamline costs? Applying a methodical, structured approach to analyzing components of the housekeeping function has resulted in considerable cost savings at the property and chain level. This session explores the results achieved by an industry consultant and supplier, both will provide insight into applicability to hotels of all sizes.
2:00 pm – 3:00 pm B2: Increasing Hotel Food & Beverage Profitability (Ontario Room)

In challenging economic times, operators look at all aspects of hotel assets to maximize profitability. Food & beverage in hotels present an interesting conundrum. Brand standards (not to mention the realities of the hotel business) most often require the provision of food service. However, outlets are typically not profitable. In many hotels, catering is the only profitable component of the food & beverage department. In this session, strategies to maximize food & beverage department profitability will be discussed. These strategies will be illustrated using a case study of a food & beverage department turnaround at a Canadian hotel.
3:00 pm – 3:30 pm

NETWORKING REFRESHMENT BREAK (Concert Hall, Exhibition Area)

3:30 pm – 4:30 pm C1: Motivating The Front Line: New Approaches For Tough Times (Territories Room)

The recent, and perhaps ongoing, focus on cost containment can't help but have a negative effect on employees whose primary focus should be pleasing the guest. How do you motivate employees in a world of doing more for less? Is the recent relaxation of human resource shortages in markets like western Canada an opportunity to retool and restructure? What role will temporary foreign workers play in the future?

3:30 pm – 4:30 pm

C2: The Hotel Design Of The Future (Is The Template Already Here?)
(Ontario Room)

Traditional full-service hotels are competing with "limited service" brands in competitive markets...and often losing. Is this a function, as some suggest, of neglected capex investment or is the select service hotel product of today's customers looking for: clean/functional room with internet access a communal reception/lounge/dining area and pleasant service? What will the hotel of the future look like and how will the current inventory of product compete?

3:30 pm – 4:30 pm

C3: How To Green Your Hotel And Generate Revenue By Doing So
(British Columbia Room)

Ever wonder what a carbon footprint is, or what carbon offsetting is all about? This session will cover the fundamentals of what is involved in calculating a carbon footprint, what carbon
offsetting is and how you can use it to become environmental leaders in your community as well as attract and retain more guests because of it. You will also learn how to choose which offset company is right for you and how to go carbon neutral at no cost while generating revenue to fund other initiatives throughout your hotel.

4:45 pm – 5:45 pm

Buyers And Sellers Square Off (Canadian Room)

Sellers and operators of hotel rooms meet purchasers in this lively discussion focused on sorting out the new reality. This session features well-known CEOs from some of Canada's largest hotel companies interacting with the CEOs of Canada's largest meeting/convention, leisure and corporate travel buyers.

5:45 pm – 6:00 pm

Closing Remarks (Canadian Room)

Speaker: Will Schmidt, Chair Hotel Association of Canada