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Contact: Orie Berlasso
416.924.2002

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Program Schedule

SUNDAY MARCH 6, 2011

Direct Energy Centre | 100 Princes Blvd, Toronto ON
10:00 am – 6:00 pm

CRFA Show
(Direct Energy Centre)

The CRFA (Canadian Restaurant and Foodservices Association) show will be taking place on Sunday March 6th.

“The HAC has long enjoyed a close relationship with our hospitality partners at the CRFA,” stated HAC President Tony Pollard. “By holding the two events at the same time, both associations are able to offer even greater value to our members.”

“The CRFA Show is a great opportunity for the entire hospitality industry to network, learn and do business. We’re very pleased that our colleagues at the Hotel Association of Canada will be part of this year’s event,” said CRFA President and CEO Garth Whyte.

MONDAY MARCH 7, 2011

Sheraton Centre Toronto Hotel | 123 Queen Street West, Toronto ON
7:00 am – 6:00 pm

Exhibition Opens
(Exhibition Area | Grand Ballroom East)

Open to registered delegates only, come visit over 55 suppliers in the exhibition area!

7:00 am – 6:00 pm

Registration Opens
(Vide Foyer)


7:00 am – 8:15 am

Continental Breakfast
(Exhibition Area | Grand Ballroom East)

Sponsored by:

8:15 am – 8:30 am

Opening Remarks 
(Grand Ballroom)

Join Nicholas Carson, HAC's current Chairman as he welcomes delegates to the 19th Annual Hotel Association of Canada's Annual Conference. 

MORNING PLENARY SESSION #1

8:30 am – 9:15 am

The Devil's In The Data
(Grand Ballroom)

Join industry data collectors and disseminators, STR (Smith Travel Research, Inc.) in a cross Canada review of 2010 and prognosis for 2011. STR will present data from their over 5 million room global hotel sample, covering Canada from coast to coast. This summary will provide a current look at supply and demand performance, speak to underlying demand trends and provide an outlook on future operating results.

Keynote Speaker:

Randy Smith | STR (Smith Travel Research)

MORNING PLENARY SESSION #2

9:15 am - 10:15 am

Hospitality and Human-Centered Design: What Human-Centered Design Can Reveal About Our Guests, Our Hotels And The Future Of Hospitality
(Grand Ballroom)

IDEO has worked with a diverse range of hospitality clients and studied road warriors, budget travelers, families and luxury-seeking guests along the way. They have observed them, interviewed them, unpacked with them, had dinner with them and got to understand them in a deep way. They have uncovered interesting behaviors and motivations behind the guest stay.

Join Dana Cho for her inspirational presentation where she explores the possibilities for innovation in hotel public spaces.

10:15 am – 10:45 am

NETWORKING REFRESHMENT BREAK
(Exhibition Area | Grand Ballroom East)

Sponsored by:

MORNING BREAKOUT SESSIONS: YOUR CHOICE A1, A2 or A3
10:45 am – 11:45 am

A1: Engaging Canada’s LGBT Community: A $7 Billion Segment Searching For A Place To Stay
(Conference Room F)

Members of the LGBT community spent around $7 Billion on travel last year, and every indication is that this will increase significantly over the next twelve months. Many destinations are already benefitting from targeted segmentation programs that build awareness and generate bookings from members of the LGBT community.

This session will provide actionable pointers on how to develop strategies for increasing business from gay and lesbian travelers. Using the survey “An Intimate Look at Canadian LGBT Travelers” as a base for the first half of the session, our presenters will outline the scope of the market and determine what motivates LGBT travelers to choose hotels and destinations. In the second half, case studies, best practices and creativity, will demonstrate how to develop a winning LGBT segment strategy.

Speakers:

Laurence Bernstein | Protean Strategies
Bruce McDonald | Travel Gay Canada

10:45 am – 11:45 am

A2: Hotel Industry vs Airline Industry On Rate Parity, Integrity and Transparency. Who Has The Right Strategy To Win The Price War?
(Windsor Room)

$10.00 to choose your seat, $2.50 for a pillow…and no foodservice on flights less than 2 hours? Not only have the airlines figure out how to charge for “basics” they also have some of the most sophisticated revenue management systems in the industry. What can the hotel sector learn from our airline cousins?

Moderator:
Valyn Perini | OpenTravel Alliance

Speakers:

Bonnie Buckhiester | Buckhiester Management
Marc Rosenberg | Marsalyn Creative Inc.

10:45 am – 11:45 am

A3: Millennials? What Is The Motivation For This Generation?
(Conference Room D & E)

Born between 1980 and 1990, this demographic are rapidly becoming a significant segment of the workforce. But they’re different! What can the hotel industry learn from the Retail industry about hiring and motivating the younger generation.

Speakers:

Ian Milford | JRoss Hospitality Recruiters
Jackie Ross | JRoss Hospitality Recruiters

11:45 am – 1:30 pm

HAC HALL OF FAME AWARDS CEREMONY LUNCHEON
(Grand Ballroom)




AFTERNOON BREAKOUT SESSIONS: YOUR CHOICE B1, B2 or B3

1:30 pm – 2:30 pm

B1: 50 Ways To Leave You Liable
(Conference Room F)


Effective risk management is critical to operating every hotel. Failing to manage those risks will hurt your bottom line as much as lost revenue. This panel of experienced litigation lawyers will highlight the liability risks associated with operating a hotel and insurance coverage that can protect you from expensive claims, and will share practical strategies to help you minimize your exposure.

Speakers:

Leonard Polsky | Counsel MacPherson Leslie & Tyerman LLP
Heather Sanderson | MacPherson Leslie & Tyerman LLP

1:30 pm – 2:30 pm

B2: Accommodation Tax: Whose Money Is It Anyhow?
(Conference Room D & E)

Destination marketing fees, once thought of as a panacea for destination marketing organizations have become the latest hot potato in a world of shrinking resources. This session will look at current Canadian practices for “lodging taxes” and uncover the challenges and opportunities for this funding source.

Moderator:
Terry Mundell | Greater Toronto Hotel Association

Speakers:

Graeme Barrit | Coast Hotels & Resorts
Joseph Clohessy | Calgary Hotel Association
David Ogilvie | Starwood Hotels & Resorts

1:30 pm – 2:30 pm

B3: Managing The Budget & The Bottom Line
(Windsor Room)

Operators, asset managers and advisors identify areas holding the greatest potential for cost savings...and the traps to avoid.

Moderator:
Mark Edwards | Oxford Properties Group/OMERS Worldwide

Speakers:
Scott Farrell | Incite Revenue
Eric Malcolmson | HLT Advisory Inc
Charles Suddaby | Cushman & Wakefield Ltd.
Tim Terceira | The Ritz-Carlton, Toronto

2:30 pm - 3:00 pm

NETWORKING REFRESHMENT BREAK
(Exhibition Area | Grand Ballroom East)

Sponsored by:

AFTERNOON BREAKOUT SESSIONS: YOUR CHOICE C1 or C2

3:00 pm – 3:50 pm

C1: HAC Travel Intentions Survey
(Windsor Room)

The Annual HAC Travel Intentions Survey will be presented with a focus on specific markets.

3:00 pm – 3:50 pm

C2: FB Operations In Hotels: Options For Partnering In Development
(Conference Room D & E)

How to rejuvenate your F&B offering without an expensive makeover? The options are numerous from outsourcing to simply leasing the space. Listen to this panel of hoteliers and restaurateurs talk about what’s worked and what hasn’t by presenting actual examples of development partnering.

Moderator:
Jacob Mancini |  GE Capital, Franchise Finance

Speakers:
Peter Natyshak | Prime Restaurants
Jeff Hyslop | Westmont Hospitality Group
Jon Kristjanson | Sodexo

AFTERNOON PLENARY SESSION

4:00 pm – 4:45 pm

Building A Customer-Focused Team
(Grand Ballroom)

Customers are defining value as better, faster, cheaper ... when I want it, where I want it and how I want it! Customer loyalty is elusive, but critical, in an intensely competitive world. Their needs are changing and we must change to satisfy them. Strive for a greater share of customer versus share of market. Eliminate anything that doesn’t add value.

Achieve a balanced focus on customers, people and profits. Focus resources on what really matters to customers. Work Hard on the right stuff for your customers, people and profits. Be brilliant on the basics and incredibly convenient- then add value in the customer's eyes.

Keynote Speaker:

Roger Dow | U.S. Travel Association

4:45 pm – 5:00 pm

Closing Remarks
(Grand Ballroom)

Speaker:

Nicholas Carson | Hotel Association of Canada

5:00 pm - 6:00 pm

HAC Annual General Meeting
(City Hall Room)

This meeting is open to current members of the Hotel Association of Canada.

5:30 pm - 7:30 pm

HAC Reception
(Dominion Ballroom)


TUESDAY MARCH 8, 2011
Sheraton Centre Toronto Hotel | 123 Queen Street West, Toronto ON
9:00 am - 5:00 pm

HAC Board of Directors Meeting
(York Room)

This is a closed business meeting for members of the Board.

 

Did you know at the Sheraton Centre Toronto Hotel there will be THREE conferences from March 7-9, 2011?

This is a cutting edge, forward thinking Conference produced for the industry, by the industry! In a non-intimidating, interactive atmosphere, this solution-focused Conference holds hands-on workshops that address the critical online marketing issues influencing tourism in Canada. Canada's leading tourism professionals gather including Destination Marketing Organizations, Hotel Brands, Tourism Associations, Search Engines, technology Companies, and Tourism Marketing experts. For more information, visit www.onlinerevealed.com