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Randy Smith

Chairman & Co-Founder| STR (Smith Travel Research)


Randy Smith is Chairman and co-founder of STR, the recognized leader in providing hotel performance data. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC, STR Analytics and HotelNewsNow.com. STR continues to serve the North American market which they have been supporting since its foundation in 1985, and STR Global brings the benefits of the well-known STAR reports to a truly global audience.

STR tracks market share performance for virtually every major global hotel chain and most major owner & management companies through its STAR program. Clients rely on STR’s data quality and absolute data confidentiality to make strategic and operational decisions in the areas of sales and marketing, development, revenue & yield management, reservation forecasting, and internal audit.

STR maintains a significant web presence through HotelNewsNow.com, an online news publication for the lodging industry. Also, STR publishes the Canadian Hotel Review, a weekly newsletter endorsed by HVS Canada that tracks occupancy and room rates for Canada, the provinces and major markets. STR’s Global Hotel Reviews are monthly newsletters covering lodging performance data for most major international markets. Data from these publications is frequently published in Hotel & Motel Management, Hotels, Lodging Hospitality, Lodging Magazine, The Cornell Quarterly, The Wall Street Journal and the New York Times. It is also used extensively by investment bankers, lodging equity analysts and hospitality consultants. STR data is used as the official source of lodging statistics for the U.S. Travel Data Center's Travel Printout and by over 300 convention and visitors bureaus, state/provincial tourism departments and government entities.

Mr. Smith is the 2010 recipient of the ALIS Lifetime Achievement Award for his contribution to the lodging industry. Mr. Smith was a 2007 inductee to the Florida State University College of Business Hall of Fame. He is a member and past co-chairman of the Industry Real Estate Financing Advisory Council (IREFAC) and the 2002 recipient of the prestigious IREFAC C. Everett Johnson Award. He is also vice-chair of the American Hotel Foundation Funding Committee. Mr. Smith is a charter member of the International Society of Hospitality Consultants and a former member of the board of directors. He is the recipient of the 1996 Industry Pioneer Award of the ISHC for outstanding contribution to the lodging industry. Mr. Smith is a regular keynote speaker at major industry conferences.

Prior to starting STR, Mr. Smith was Director of Research for Laventhol & Horwath and has over 30 years experience in lodging industry research. He resides in Nashville, TN, with his wife and son. Mr. Smith is an avid fisherman and hiker.

Randy Smith

Chairman & Co-Founder

STR (SMITH TRAVEL RESEARCH)

www.strglobal.com