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Colin Morrison

General Manager | ARC The Hotel

Colin Morrison is a General Manager of ARC The.Hotel, a design forward boutique hotel located in Downtown Ottawa which focuses on Guest Experience as its primary product. ARC is a member of Preferred Hotel Group and was named one of TripAdvisors Trendiest Hotels of 2012. During his tenure ARC has experienced double digit growth in Revenue, GOP, Market Penetration and Customer Satisfaction.

Over the past 30 years Colin has gained and shared his skills and knowledge with National and Regional hospitality organizations including; Marriott, Hilton, Delta, Best Western, Sequel Hotels, O’Neill Hotels and Resorts, AFM, Casino Windsor, Bitove, Best Western International as well as independent operators. His resume features a wide range of disciplines and responsibilities including; VP Sales and Marketing, Director of National Sales, Corporate Director of Operations, Regional Director of Operations, Divisional General Manager, General Manager, Director of Food and Beverage and Catering Manager.

Additionally, Colin has been involved in the Opening, Reflagging or substantial renovation of 23 hotels in his career.

Born and raised in Montreal, Colin studied Business Administration at the University of New Brunswick before entering the hospitality industry. He now lives in Ottawa with his wife Elena and their children; Liam (12) and Shannon (9).

Colin will be speaking on...

Date: Feb. 5, 2013

Time: 4:15pm - 5:15pm

Session: THE ROLE OF HOTEL MARKETING & CAN IT BE REPLACED BY REVENUE MANAGEMENT?

Room: Toronto Ballroom