Managing Director, Integrated Solutions | Google Canada
Sabrina is an international marketer, sales leader, and integrated communications specialist. She began her career in marketing in 1995 in brand management at Procter & Gamble Italy, working on laundry and cosmetic brands. In 2001, Sabrina entered the Interactive world as Marketing Manager at the search engine Ask Jeeves UK & Ireland. She then combined her Internet & CPG Marketing skills as Global Internet and Integrated Communications Director at Reckitt Benckiser, a leading global consumer goods and healthcare company based in London.
Sabrina joined Google in 2006 to set up the UK Consumer Products and Healthcare sales team and to extend best practice across Europe. She returned to Canada in 2007 to work with a wider range of customers spanning CPG to Finance to Media and Entertainment. In 2009 Sabrina built the agency and industry relations team, transforming Google’s interface with agencies and industry bodies in Canada. Her current role is leading one of Google’s largest sales teams in Canada, driving integrated solutions for Finance, Travel & Automotive clients.
Sabrina is Italian-Canadian-British and went to school at Wilfred Laurier University, Canada and the University of Pavia, Italy. She is the founder and executive sponsor of Women@Google in Canada and writes a monthly feature on the Google Blog. Sabrina serves on the G(irls)20 advisory board and is an active member of the P&G alumni committee. Sabrina lives in Toronto with her husband and two children.