General Manager/Country Manager | Travelzoo
Lara Barlow is the Country Manager for online travel and entertainment deals publisher Travelzoo (Canada) Inc., and is leading the company's expansion in this market. Travelzoo Canada produces the Top 20®, the definitive list of the week’s twenty best travel and entertainment deals. The Top 20® has more than 1.2 million subscribers across Canada. In her capacity as Country Manager, Lara is responsible for all business operations in Canada including sales, marketing, strategy development, audience development, advertising and public relations.
Previous to her role as Country Manager, Lara was Travelzoo Canada’s Senior Advertising Sales Director and played a pivotal role in growing the company’s entertainment partnerships, as well as developing client relationships with partners in Quebec and Atlantic Canada.
Prior to joining Travelzoo Canada, Lara held a decade-long career at the Toronto Star, where she was most recently Group Advertising Director, a role that included managing new product launches and leading advertising sales for various categories including travel, entertainment and packaged goods. Earlier in her career, Lara headed up the marketing and strategy team at the Star.
Lara holds an International MBA as well as a BASc. in Nutrition and Consumer Behaviour. Lara is an avid traveller for both business and pleasure and loves to talk about deals. Lara and her husband Chris live in Toronto and are the proud parents of Alexandra (18) and Patrick (10).
Travelzoo Inc. is a global internet media company. With more than 21 million travel subscribers in North America, Europe and Asia Pacific and 20 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value. In Asia Pacific, Travelzoo is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc. Travelzoo is headquartered in New York City.
About Travelzoo in Canada
Travelzoo has operated in Canada since 2006. Travelzoo Canada’s media properties, which reach more than 1.2 million travel enthusiasts, including the Travelzoo Top 20® email newsletter, the Newsflash™ email alert service, and the Travelzoo® website (http://www.travelzoo.ca). Travelzoo Canada is headquartered in Toronto.