Vice President, Information Technology | SilverBirch Hotels & Resorts
Walid Salem brings to SilverBirch Hotels & Resorts over 20 years of experience in the planning, and development of technology products and business systems implementations. Since 2010, SilverBirch has undergone a complement of successful technology projects, both guest facing and back-end business systems. Currently, Mr. Salem is in the process of deploying a host of ERP solutions throughout the organization, while facilitating the requisite systems to increase productivity, efficiency, and data visibility into actionable metrics. Mr. Salem puts particular emphasis on the process of innovation, change management, and finding links between new technology and its future mature and effective uses. Prior to SilverBirch, Walid Salem held the position of Executive Director, E-marketing at the Canadian Tourism Commission responsible for all global online marketing, digital branding, and technology infrastructure to support marketing campaigns pre- and post- Vancouver 2010 Olympics. Walid Salem started his career in technology startups and continues to contribute to up and coming organizations by being an active board member.