Sean Moffitt

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Sean Moffitt

Managing Director | WikiBrands

Sean lives and breathes customer engagement and digital innovation.  After executive strategy and marketing positions at a number of Fortune 500 firms like Procter & Gamble, Molson Coors and Diageo, he founded Wikibrands in 2011 ( and Agent Wildfire in 2005, to deliver both consultancy and marketing services in a fast-changing digital marketplace.   

Sean has worked with hundreds of companies on digital strategy, culture and marketing challenges. As one of Canada's leading thinkers and practitioners on the digital marketplace, Sean keynotes and delivers workshops at over 50 events globally each year.

He has written an award-winning and globally-distributed book "Wikibrands - Reinventing Your Business in a Customer-Controlled Marketplace (McGraw-Hill)", authors an annual study on digital trends entitled The Buzz Report, leads a digital accelerator for a major global non-profit, is highly active in Canada's startup community, and is an executive curator for Crowdsourcing Week - an annual conference on crowd movements held annually in Singapore and authors the The Crowd Report - a global update on the crowd and open innovation industry.