Robert Pratt

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Robert Pratt

President | Coast Hotels

Robert Pratt has been a hotel industry leader for more than 25 years.  As president of Coast Hotels he is responsible for leading the strategic direction, management and growth of the Coast brand and its Canadian operations.

Immediately prior to joining Coast Hotels, Mr. Pratt was Chief Operating Officer of Westmont Hospitality Group in Toronto where he oversaw operations of 160 hotels across Canada operating under 10 franchised brands employing 10,000 people.

After graduating from Cornell University School of Hotel Administration with a Bachelor of Science, Robert spent 17 years with Westin Hotels and Resorts holding progressively senior roles in sales, marketing and hotel operations eventually serving as General Manager of Westin Hotels’ properties in Ottawa and Edmonton.  He then joined SilverBirch Hotels & Resorts (formerly CHIP Hospitality) as the Regional Vice President of the Pacific Northwest region.  He also held positions as the Senior Vice President of Operations and Executive Vice President at SilverBirch where he was responsible for operations of 40 hotels coast-to-coast operating under 12 franchised brands employing 4,500 staff before being appointed President and COO of SilverBirch Hotels & Resorts in 2007.

As a dedicated contributor to the community, Robert has held senior volunteer positions with the United Way of Ottawa, Winnipeg and Edmonton and is active in his local church.  He is a current Board member of the Hotel Association of Canada and the Tourism Industry Association of Canada, is chair of the HR committee at Destination BC and is a director of American Hotel Income Properties.  He sits on the advisory committee of the University of Guelph and is an admissions field interviewer for the Cornell University School of Hotel Administration.

A resident of North Vancouver, Robert and his wife of 29 years, Nicky, have two adult children and one teenager.  Robert Pratt is a recreational runner, avid cyclist, skier and snowboarder.  During the warmer weather months, he enjoys golf, tennis and fly fishing.  He also has a long history of performing as a singer in musical theatre productions. 

Coast Hotels is a leading hotel chain in western North America. The company's philosophy of serving its guests through a superior standard of value, hospitality and service enables its continuing expansion.  Coast Hotels now manages and franchises 40 hotel and resort properties located throughout British Columbia, Alberta, Northwest and Yukon Territories, the western United States and Alaska. Visit or call 1-800-663-1144 for more information.