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Garth Peterson

Regional Sales Director | IDeaS - A SAS COMPANY

Garth is a recognized leader in revenue management in the hospitality industry. During his 20+ years working in hospitality, Garth’s career has included roles as Assistant GM, General Manager, Director of Sales, and Director of Revenue Management. As the Regional Director – Americas Sales with IDeaS Revenue Solutions, Garth leads a team of professionals that help hoteliers challenge the status quo and puts them on a path to achieving breakthroughs in revenue performance. He serves on the national Revenue Management Advisory Board for Hospitality Sales & Marketing Association International (HSMAI) and is credited as a Certified Revenue Management Executive (CRME). In 2012, Garth was recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Management. He speaks regularly at industry events for organizations such as Preferred Hotels & Resorts, HSMAI, Meeting Professionals International (MPI) and Minnesota Lodging Association. He has been a guest lecture at a number of hotel schools including, NYU, UNLV, UW-Stout, and Kendall College. He has a bachelor’s degree in Hospitality and Tourism Management from the University of Wisconsin – Stout.  He lives in St. Paul, Minnesota with his wife and two children.