Partner | The Strategic Counsel
Donna Nixon is one of Canada’s leading market research experts. As a partner at The Strategic Counsel she works with a wide range of private and public sector clients. Her particular specialty is designing research-based communications and marketing strategies as well as research to tackle complex and contentious public policy issues. And, her clients appreciate her ability to bring the data to life, going beyond what the data says to what it means.
Donna enjoys sharing her enthusiasm for the power of market research as a business decision-making tool with many audiences, including students, and is frequently asked to guest lecture at universities and colleges. She was recently nominated to the Board of Muscular Dystrophy Canada.
Donna has an MBA from the University of Calgary and a BA (Economics) from Queen’s University. She also has the distinction of being a Certified Marketing Research Professional (CMRP).