Senior Vice President, Americas Brands & Marketing | IHG
Heather Balsley is Senior Vice President, Americas Brands and Marketing, at InterContinental Hotels Group (IHG).
In this role, Heather leads brand management, loyalty, partnerships, marketing and brand operations for IHG’s Americas region. She works in close partnership with IHG’s global brand leadership and Americas functional teams to develop and deliver localized brand strategies to enhance the guest experience and deliver sustainable brand performance. Heather serves as a member of the Americas Regional Operating Committee (ROC) and the Global Sales and Marketing Senior Leadership Team.
Heather joined IHG in 2007 as Director, Americas Strategy, where she partnered with Americas senior management to drive many of IHG’s key strategic initiatives. She has held several leadership roles at IHG, including Vice President, Americas Strategy; Senior Vice President, Americas Holiday Inn Brand Family; and Senior Vice President, Americas Brand Management, overseeing all of IHG’s brands.
Prior to joining IHG, Heather spent seven years as a consultant with Marakon Associates in New York where she advised Fortune 500 companies on performance-enhancing strategies.
Heather holds an MBA from Harvard Business School and a Bachelor’s degree in economics and sociology from Duke University.