A Look at Past Events - Hotel Association of Canada 2007
A Look at Past Events - Hotel Association of Canada 2007

2007 HAC Annual conference. Managing Change in Challenging Times

Monday, February 19th, 2007
Fairmont Royal York Hotel, 100 Front Street West, Toronto, ON

9:00 am - 5:00 pm HAC Board of Directors Meeting
5:00 pm - 6:15 pm HAC Annual General Meeting
6:15 pm - 7:30 pm

Opening Reception
Chair Irwin Prince, President Anthony Pollard and the Board of the Hotel Association of Canada invite you to kick off this year's event at our opening reception. Come and meet your fellow members from across the country to kick-off what will be many networking events of the Conference

Tuesday, February 20th, 2007
Fairmont Royal York Hotel, 100 Front Street West, Toronto, ON

7:00 am HAC Conference Registration and Badge Pick-up
7:00 am - 8:30 am Continental Breakfast
8:30 am - 8:45 am Opening Remarks and Introduction
8:45 am - 10:00 am Plenary Session: Planes, Trains and Automobiles: What can the hotel industry learn about marketing, from other sectors of the hospitality industry?
As the international and domestic travel industry constantly evolves, innovation and creativity - not to mention resourcing - are crucial elements to effective marketing. This session will explore what hotel operators might learn from other key sectors within the industry including airlines, passenger rail and automobile rentals. We've assembled a panel of marketing experts with a range of views and perspectives.

10:00 am - 10:30 am

Refreshment Break

11:45 am - 12:45 pm Morning Breakout Sessions 1
A: Getting the most from Design...Renovating and Repositioning

Just what is the payback on that planned $1 million renovation? Is the development of a spa really going to boost room rates and capture that weekend and local business? Can we get another year from our current case goods? What are the latest design trends? This panel explores a variety of design related questions with an underlying focus of understanding and achieving a return on investment.

B: The Challenge of Recruiting and Retaining Staff in a Tough Labour Market
The scarcest resource in today's operating environment is one the industry often takes for granted... until it's too late. Alberta's super heated economy has put a fine point on this issue. How are Canadian hoteliers finding, motivating and above all, keeping junior- and intermediate-level staff? How does the corporate HR department support on-site management? What are the unique or "outside-the-box" solutions to addressing this challenge?
12:45 am - 2:00 pm Buffet Networking Lunch
2:00 pm - 3:00 pm Afternoon Breakout Sessions
A: Yield Management: Squeezing out that last Dollar

Gone are the days of guessing room availability and arbitrarily adjusting rates. Or are they? Today's revenue and yield management programs offer sophisticated tools at the property and corporate levels, but how are they being used? What is the role of the on-site revenue manager? How can these tools be used to their ultimate effectiveness? This panel explores the range of options available and the methodologies used to maximize room revenue.

B: Adapt or Perish

Even in the best of times our industry, a particular market area or property can face significant challenges. For example, we have seen comprehensive changes from vapourizing and newly created market segments, SARS, the beginning of the war in Iraq and forest fires in the Rocky Mountain resort areas. Adapting and effectively reacting to such situations and opportunities is key to a hotel's success. In this panel, industry leaders discuss effective management skills and will provide case studies from their experiences.

3:00 pm - 3:30 pm Refreshment Break
3:30 pm - 4:30 pm Afternoon Plenary Session: HAC/Fleishman-Hillard Canada 2007 Travel Intentions Survey

Join Tony Pollard and Gail Haarsma as we present the results of the 2007 Survey of Canadian Business and Leisure Travel. This session, back by popular demand, will provide valuable insights into business volumes for 2007.
4:30 pm - 4:45 pm

Closing Remarks

HAC Hall of Fame Awards of Excellence

6:00 pm - 7:00 pm

Pre-Dinner Reception

7:00 pm - 9:30 pm Awards Dinner

Join us as we celebrate the winners of the Humanitarian Award, Human Resources Award, and Energy & Environment Awards. Enjoy the evening's banquet and presentation of our guest speaker: Rex Murphy - a noted Canadian commentator for the CBC and Globe & Mail.
Scott Allison Marriott Hotels of Canada
Ronald N. Andruff

Tralliance Corporation

Patricia Brusha

A Couple of Chicks e-Marketing

John Burns Hospitality Technology Consulting
Tony Chapman Capital C
Anthony (Tony) J. Cohen Hotel Le Germain
Carolina Calderón Minister Counsellor Embassy of El Salvador in Canada
Diana Conconi Fleishman Hillard
Nora Duke Fortis Properties Corporation
Bernard Ellis IDeaS Revenue Optimization
Margarita Escobar Ministry of Foreign Affairs
Stephen Foster Starwood Hotels & Resorts Worldwide
Robert Gallant

NORR Limited Architects & Engineers

Steve Gupta Easton's Group of Hotels
Gail Haarsma Fleishman-Hillard
Ken Lambert Delta Hotels and Resorts
Robert Lamoureux Easton's Group of Hotels
David Larone PKF Consulting
Michael Lende Zipcar Toronto
Jonathan Lund Fortis Properties Corporation
Adrian Mauro Chamberlain Construction Services Limited
Keith Moulton VIA Rail
Rex Murphy
Robert O' Neill O'Neill Hotels & Resorts
Bill Pallett Delta Hotels and Resorts
Vinod Patel Northampton Group Inc.
Anthony Pollard Hotel Association of Canada
Tom Price Ottawa Tourism and Convention Authority
Stephen Renard Renard International Hospitality Search Consultants
Ed Romanowski Bellstar Hotels and Resorts
Sean C. Shannon Expedia Canada Corp.

Wendy Swedlove

Canadian Tourism Human Resource Council
Denis Vandal Air Canada
Melanie Wendeler Fairmont Hotels and Resorts
Bill Winzer Marriott Hotels and Resorts of Canada

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