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Impact Of Younger Generations On Today’s Recreational Real Estate Market

Sept. 15, 2010, Vancouver, BC – While the “resort of the future” might not look like it came out of an episode of The Jetsons, those in the recreational real estate industry are predicting big changes on the marketplace horizon.

“For the past two decades, baby boomers have shaped the product, design and pricing agenda of today’s recreational real estate market,” says Michael Adams, a noted author and speaker who is giving the keynote address at this year’s Western Canadian Hotel & Resort Investment Conference. “So with the rise of the generation Xers, Ys and Millennials, we’re looking at a drastically different resort-model in the near future.”

In his presentation, Adams will discuss the emergence of the new generation of recreational real estate investors and the specific marketing, research and product changes needed to attract these buyers. The conference will be held from Oct. 18 to 19 at the Vancouver Convention Centre. In addition to Adams, the conference will feature a range of industry experts who will discuss current issues and trends affecting the Western Canadian recreational real estate market and general hotel demand.

For more information or to register for the conference,
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About Michael Adams
A noted commentator on social values and social change in North America, Michael Adams is the founding president of Environics Research Group Ltd., a group of research and communications consulting companies. Adams has written six books, including the bestselling Fire and Ice: The United States, Canada and the Myth of Converging Values, which won the Donner Prize for the best book on Canadian public policy in 2003/04. This fall he publishes his latest book, Stayin’ Alive: How Canadian Baby Boomers will Work, Play and Find Meaning in the Second Half of their Adult Lives. In addition to his groundbreaking work in social values analysis, Adams has conducted traditional market research and polling in Canada for over four decades; his speaking repertoire includes a long-range look at the evolution of Canadian public attitudes towards a wide variety of public policy issues, including the economy, the environment, foreign policy, national identity and diversity.

Media contacts:
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