Michael will be speaking...

Tuesday October 19, 2010

9:00am - 10:00am

Beyond The Baby Boomers...

West Meeting Room 109-110

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Michael Adams

President | Environics Research Group Limited

Michael Adams is a noted commentator on social values and social change in North America. The founding president of the Environics group of research and communications consulting companies, Michael has written five books published by Penguin Canada, including the bestselling Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the Donner Prize for the best book on Canadian public policy in 2003.

In his most recent book, Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (Penguin, November 2007), Adams disputes the ominous warnings of many pundits that Canada is becoming increasingly fragmented along ethnocultrual lines, and Canadians increasingly skeptical of the multicultural project. Citing data on public attitudes, demographics, and economic and political outcomes, Adams argues that immigration and multiculturalism are working remarkably well in Canada—and that most Canadians, new and old, are enthusiastic about the diversity that surrounds them.

A popular public speaker, Adams offers topical, entertaining talks elaborating the data presented in his books. In addition to his groundbreaking work in social values analysis, he has conducted traditional polling in Canada for over three decades; his speaking repertoire includes a long-range look at the evolution of Canadian public opinion on a range of issues from public policy to national identity and diversity.