Paul will be speaking...

Tuesday October 19, 2010

1:00pm - 2:00pm

B2: The Triple Bottom Line...Sustainability And The Application To Hotels & Resorts

West Meeting Room 114-115


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Paul Vallee

Executive Vice President | Tourism Vancouver – The Greater Vancouver Convention and Visitors Bureau

Paul Vallee is Executive Vice President of Tourism Vancouver, the Greater Vancouver Convention & Visitors Bureau, a private business association with 1,000 members. He has been with the bureau since 1989. He is responsible for the teams that manage the successful delivery of the bureau's annual strategic plan, advertising and communications, research, web services, business development, visitor services, membership, convention sales and leisure travel sales and marketing. Through his management, the bureau has gained a reputation with its members as a reliable and relevant source of programs that generate strong return on investment for the association.

Currently, Paul’s commitments include serving as Chair of the British Columbia Sustainable Tourism Partnership (Ethos). He is past Chair of the Destination Marketing Association of Canada (DMAC) and recently sat on the board of the Destination Marketing Association International (DMAI). Paul is Past Chair of the British Columbia Institute of Technology (BCIT) Tourism Management Advisory Committee and was recently on the board of the Tourism Industry Association of Canada (TIAC) and the Destination Marketing Accreditation Program (DMAP).

Paul also was Chair of the BestCities Global Alliance, the first and only global meetings market alliance between Cape Town, Copenhagen, Dubai, Edinburgh, Melbourne, San Juan, Singapore and Vancouver. He is the also the past Chair of the Board of Directors for the Better Business Bureau of Mainland BC and was Chair of the Tourism Destination Marketing Work Group for the 2010 Vancouver/Whistler Winter Olympic Bid.

In addition to his role at Tourism Vancouver, Paul is on the faculty of Capilano University in Vancouver. He has taught international destination marketing, tourism planning and leadership courses.

Prior to joining Tourism Vancouver in 1989, Paul was with the Pacific Rim Institute of Tourism, which followed up on an engagement in tourism consulting in both Vancouver and Toronto. Paul has a Master of Arts Degree from the University of Waterloo in Ontario that saw him specialize in travel attitudes and motivations.