Cam will be speaking...

Tuesday October 19, 2010

10:30am - 11:30am

A1: Emerging Consumer Trends

West Meeting Room  116-117

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Cam Good

President | Key Marketing Inc.


Early Life
Good’s first successful business venture was at age 12, when for profit share he successfully managed the harvesting, marketing and fruit sales of a neighbour’s hobby orchard. He continued to work through high school and attended the University of Victoria on athletic scholarship where he attained a BComm with a double major in Entrepreneurship and Marketing. Good had gained a reputation for creative thinking and hard work. Upon graduating the university convinced him to stay on as Marketing Manager for the Department of Athletics. After developing strategies to raise money in the regional business community and then proofing the model, Good left to train full time with the Canadian National Rowing Team where his admittedly mediocre natural talent was overcome by focus and determination.

Business
After working as a marketing consultant for several companies in various industries Good was drawn to the fast pace and excitement of the high tech industry in 1997. A few years later he’d built a market-leading consulting and application development company which he turned into a non-profit cooperative and gave away to its employees and customers in order to pursue real estate.

Good joined MAC Marketing Solutions in 2004 where he strategized and executed MAC’s sales programs and sold over 5,000 condos for leading developers in Western Canada, including over $1.1B in 2007. In early 2009 Good left partnership at MAC to start The Key. Good found the aftermath of a turbulent market offered a plethora of good talent and within a few short months The Key had built the best team in the industry, implemented several ideas and systems Good had been incubating for years and established itself as the most creative and progressive real estate sales and marketing firm in Canada.

Personal Life
He has a younger sister Elizabeth. His father Keith is a lawyer and mediator. His mother worked as a medical secretary. Good married Lisa McIntyre, now Lisa Good, a naturopathic doctor. The two are currently adopting a child from Africa.

Humanitarian Initiatives
Good’s humanitarian initiatives commonly are about teaching a man to fish. He describes the programs he supports as social entrepreneurship where there is a lot more to gain than profit. He is currently focussed on several programs in Africa. Good teams up with employees at The Key in their efforts to make the world a better place by matching their charity contributions.