James will be speaking...

Thursday October 4, 2012

10:45am - 12:00pm 

A1: Does Your Resort Need To Be Branded?

Waterfront A


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James Askew

President | rareEarth Project Marketing

As President of rareEarth Project Marketing and through his work in previous roles, James has led teams in the sales and marketing of 57 successful communities, worth over $1.80 billion. Over James’ 17 years in the industry he has actively worked in each function of the sales and marketing program. He has developed and executed numerous award-winning sales and marketing plans for residential and resort communities ranging from $10 million to $150 million. His career in the real estate industry includes four years as Regional VP with Intrawest / Playground, and nine years as President of rareEarth Project Marketing. James also is the President of James Askew Real Estate Ltd., which is the exclusive real estate brokerage for rareEarth sales programs.
In the resort real estate sector, some of James' most notable branded resort sales launches that he has led, have been: Four Seasons Resort Whistler, Pan Pacific Whistler Village Centre, Four Seasons Private Residences, and Hilton Whistler Resort and Spa. Most notable non-branded resort sales launches have been: The Oswego Hotel (Victoria), Black Rock Oceanfront Resort (Ucluelet), The Cove Beach Resort (Kelowna), The Outback (Vernon), and Watermark Beach Resort (Osoyoos).

Over the course of James' career in the resort real estate field, he has developed significant expertise in the creation of ownership and rental management structures that ensure maximum value for developers, resort purchasers and hotel management companies. He has also maintained a close understanding of buyer preferences and needs through an annual resort buyer survey sent to rareEarth's 10,000 + database.

Recently, James has been involved in a variety of residential and resort developments. The Cape on Bowen is one such development, which consists of fifty-nine, 10 acre oceanfront estate lots. A recent sale of one lot was made at over $4 million.