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Greg Ashley

Chief Strategy Officer | Replay Resorts

As Replay's CSO, Greg leads Replay's industry-best strategic marketing and sales functions and plays a key role in new opportunity development as a member of the firm's Investment Committee where he ensures that market-driven insights inform all decision-making. With the firm's founders, he also shares the responsibility for Replay's overall strategic direction and business planning initiatives.

In addition to his extensive global resort and real estate experience, he has a time-tested ability to build strong brands, engineer enduring business platforms and pioneer new concepts that become industry standards. For example, Greg was the founding President of Intrawest's Playground group, which under his leadership quickly grew from a back-room start-up to an industry leader with over 500 employees working on four continents in eight countries managing 40 projects generating more than $6 billion in real estate sales. Playground became one of Intrawest's highest profile business units.

His resumé also includes - President and Partner of The Kor Group (Viceroy Hotel Group), a boutique residential and hotel developer and operator based in Los Angeles, that became a global player in the luxury hotel segment; and President at Colliers International, where he established a new residential real estate business line for the Canadian arm of this multinational commercial real estate company. He describes himself as a former ski bum, accomplished water skier, paddle boarder, floundering surfer, striving kite boarder and, an Economics degree-holding husband and father whose wife and three daughters share his love of sports as well as the performing arts.